Which of the following statements about marketing intermediaries is true quizlet?

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What are the four steps of designing marketing channels in their correct order?

a. identifying the design of competitors' channels, analyzing consumer needs, setting channel objectives, and evaluating channel alternatives

b. analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives

c. identifying the diagnosis of competitors channels, setting channel objectives, analyzing consumer needs, and evaluating channel alternatives

d. setting channel objectives, analyzing consumer needs, identifying major channel alternatives, and evaluating the alternatives

e. analyzing consumer needs, setting channel objectives, identifying the design of competitors channels, and evaluating the alternatives

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