The Language of Composition: Reading, Writing, Rhetoric
2nd EditionLawrence Scanlon, Renee H. Shea, Robin Dissin Aufses
661 solutions
Edge Reading, Writing and Language: Level C
David W. Moore, Deborah Short, Michael W. Smith
304 solutions
Technical Writing for Success
3rd EditionDarlene Smith-Worthington, Sue Jefferson
468 solutions
Technical Writing for Success
3rd EditionDarlene Smith-Worthington, Sue Jefferson
468 solutions
61) When designing for readability, what design elements should be considered to achieve effective design?
A) Consistency, conciseness, restraint and detail
B) Consistency, balance, restraint and detail
C) White space, margins, detail and type style
D) Consistency, balance, restraint and readability
E) Balance, restraint, conciseness and use of mobile devices
Answer:
62)
When designing for printed messages, what design elements should be considered to achieve effective design?
A) Consistency, conciseness, restraint and detail
B) Consistency, balance, restraint and detail
C) White space, margins, typeface and type style
D) Consistency, balance, restraint and readability
E) Balance, restraint, conciseness and use of mobile devices
Answer:
A medium is the form through which message is communicated: face-to-face, voicemail, blog etc.
4 categories: oral, written, visual, electronic (combines several types usually).
Medium types:
1. Oral media. Oral communication is best when you need to encourage interaction, express emotions, or monitor emotional responses, in situations in which questions may me asked, in important situations. In tough situations, avoiding oral media, may make you look weak.
2. Written media. Memos, report, letters etc. Memos are brief, day-to-day exchange if info. Now largely replaced by electronic media. Letters are brief written messages sent to outside of the organization. Form letters are personalized standard letters. Also reports and proposals.
3. Visual media. In some situations the message that is predominantly visual with text used to support the illustration can be more effective than a message that relies primarily on text. Infographics - messages that combine powerful visuals with supporting text. Infographics are effective: save time, easier to grasp for complex ideas, lowers communication barriers, easier to remember.
4. Electronic media. Powerful, because it combines interactivity, animation, audio and video, delivers messages quickly to wide and dispersed audiences. Difficult, as combining all these resources is more complicated. Employees get frustrated with lack of integration - have to keep track of multiple overlapping
sources of info.
Types of electronic media used in business: (1) Electronic oral media. Skype, Voip, teleconferences, voicemail. etc. Cannot replace richness of face-to-face interaction. However, still convey tone of voice, pace, laughter, pauses etc. (2) Electronic written media. Email, blogs, wikis, IM etc. Email is getting replaced by blogs, texts, IM etc - faster and more accessible. (3) Electronic visual media. Presentations, animation, video.
Multimedia - two or more media to craft
message, e.g. audio and video; can be used to create augmented reality.
The Language of Composition: Reading, Writing, Rhetoric
2nd EditionLawrence Scanlon, Renee H. Shea, Robin Dissin Aufses
661 solutions
Technical Writing for Success
3rd EditionDarlene Smith-Worthington, Sue Jefferson
468 solutions
Technical Writing for Success
3rd EditionDarlene Smith-Worthington, Sue Jefferson
468 solutions
Technical Writing for Success
3rd EditionDarlene Smith-Worthington, Sue Jefferson
468 solutions