Show Persuasion can be defined as Persuasion research has shown that, due to similarity, a person will be more persuaded by When people are presented with information and they are naturally analytical or the information is highly involving, they are likely to be persuaded via the ________________ route to persuasion. When people are not engaged with the information, or they tend to make snap judgments, they are more likely to be persuaded via the _______________ route. Which route to persuasion is more likely to produce lasting change? Regarding one of the elements of persuasion, credibility pertains to Which of the following is not one of the four elements of persuasion, originally described by Karl Hovland, and used today in persuasion research? What are the "two steps" in the two-step flow of communication? Persuasion research about the audience who receives the persuasive message has focused on what two aspects? Which of the following is more likely to be persuasive? The most effective fear-arousing message is one that What is one technique that can be used to resist persuasion by others? Who was a pioneer in the field of attitude inoculation research? One criticism of the studies on why people join cults is that those studies are subject to Cults are also referred to as Regarding persuasion of children, advertisers Initially, cults persuade prospective members to join the cult by inviting a person to dinner, then weekend retreats, and then use stronger methods of persuasion. This is similar to the Persuasion by others seems to work best when a person's attitude about something is Analytical people who enjoy thinking carefully, show Which of the following is most likely to be the least persuasive? Which message is more likely to be persuasive? Which of the following is an example of the peripheral route to persuasion?Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.
What is the peripheral route to persuasion quizlet?The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
Under which condition are you likely to follow the peripheral route to persuasion quizlet?The peripheral route is used when the attractiveness, prestige, length of argument of communication is important, though careful processing is not necessary, for it does not need effortful cognitive functioning. One's attitude will change during the process of peripheral route based on the persuasion cues.
Which of these is an example of the peripheral route to persuasion quizlet?Example of Peripheral Route Persuasion? after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, or the person went to the same university as you did.
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