Media Planning and Buying Multiple Choice Questions1. Media Planning helps to allocate Show
B. Media Budget C. advertising Budget D. advertising funds to the right products in the media mix Answer: A. Media Space 2. Media Buyer is responsible for B. Media planning C. Media Buying D. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. Answer: D. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. 3. Preferred Positions B. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge C. First page advertisement D. Back page advertisement Answer: B. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge 4. Make-Goods B. Manufacturing good C. Selecting the good position in Print advertisement D. A policy of compensating for missed positions or errors in handling the message presentation Answer: D. A policy of compensating for missed positions or errors in handling the message presentation 5. Seasonality/Timing B. Information regarding seasonality of the product is an important consideration for the media planner C. Festival season D. Information regarding seasonality of the product is not an important consideration for the media planner Answer: B. Information regarding seasonality of the product is an important consideration for the media planner 6. Target Audience B. those who buy competitive brands C. Those who are not in the campaign planning D. A profile of those who buy the existing product category as also those who buy competitive brands is a very important Answer: D. A profile of those who buy the existing product category as also those who buy competitive brands is a very important 7. What is the full form of TRP in Media Industry? B. Travel rating point C. Television rating point D. Travel review point Answer: C. Television rating point 8. What is the full form of
BARC? B. Broadcast Audience Review Council C. Broadcast Audience Research Committee D. Broadcast Audience Review Committee Answer: A. Broadcast Audience Research Council 9. What is the full form of NCCS in Media Planning? B. New Consumer Classification System C. New Channel Classification System D. National Coalition for Cancer Survivorship. Answer: B. New Consumer Classification System 10. NCCS divides the television owning household as: B. ABC C. ABCD D. ABCDE Answer: D. ABCDE 11. Following is not in the consumer durables listed in NCCS B. Ceiling Fan C. Gas Stove D. Mobile phone Answer: D. Mobile phone 12. IRS provides B. Readership Details C. TRP Details D. GRP Details Answer: B. Readership Details 13. An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement. B. Run of Schedule C. Share of Voice D. Spot buys Answer: B. Run of Schedule 14. What is the full form of TAM? B. Tally Average Media C. Television Audio Media D. Telephone Audio Movie Answer: A. Television Audience Measurement 15. In NCD, D stands for? B. Directory C. Direction D. Declaration Answer: A. Decision 16. ABC stands for? B. Audit Bureau of Circulation C. Annual Broadcast of Channels D. All board of Circulation Answer: B. Audit Bureau of Circulation 17. RAM in Media Research stands for? B. Readership and analysis of Media C. Research and Analysis of Media D. Research and Analysis of Market Answer: C. Research and Analysis of Media 18. It refers to the pattern of advertising timing, represented as plots on a yearly flow chart. B. Scheduling C. Reach D. Frequency Answer: B. Scheduling 19. The total number of different households exposed at least once, to a medium during a given period B. Scheduling C. Frequency D. Reach Answer: D. Reach 20. It refers to the number of times the receiver is exposed to the media vehicle B. Frequency C. Reach D. Budget Answer: B. Frequency 21. The choice of media will depend to a large extent upon the size of B. Advertising message C. Advertising theme D. Advertising budget Answer: D. Advertising budget 22. They can be classified in terms of age, income, occupation & other variable. B. Message weight C. Market size D. Market trend Answer: A. Target Audience 23. It refers to a pattern of advertising in a media schedule. B. Codes C. continuity D. Schedule Answer: C. continuity 24. Strategy of running campaign steadily with intermittent increase in advertising at certain intervals. B. pulsing C. discontinuous D. Flighting Answer: B. pulsing 25. It is expressed in terms of gross impressions or GRPs B. Media Vehicle. C. Frequency D. Reach Answer: A. Message weight 26. The formulae for GRPs is B. Reach/ Frequency C. Reach X Frequency D. Reach + frequency. Answer: C. Reach X Frequency 27. Placing media throughout the year with equal weight in each month B. Flighting/ Bursting C. Continuous D. Pulsing Answer: C. Continuous 28. A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy B. Flighting C. Sighting D. Continuity Answer: B. Flighting 29. __________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc B. Cooperative advertisements C. Surrogate Advertising D. Subliminal Advertising Answer: A. Classified Ads. 30. _____________measures the sales strength of a brand in a particular area. B. Category Development Index C. Share of Mind D. Share of Voice Answer: A. Brand Development Index 31. _______________based on
the medium’s total audience (ad cost divided by the number of thousands of people in the audience) B. Cost Per Thousand C. Frequency D. Cost per Hundred Answer: B. Cost Per Thousand 32. Every Media plan begins with an analysis of the _________ B. Media Mix C. Media budgeting D. Media objectives Answer: A. Market or Environment 33. The
total number of potential exposures (audience size by the number of times the ad message is used during a period). B. Cost per thousand C. Share of Mind D. Share of Voice Answer: A. Gross Impressions 34. The process of purchasing space in a media is: B. Media Spacing C. Media Buying D. Media Scheduling Answer: C. Media Buying 35.
Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of B. Transit advertising C. Meta ads D. Traditional advertising Answer: B. Transit advertising 36. What is scheduling a syndicated program on a five day per week basis called? B. Stripping C. Controlling D. Diversifying Answer: B. Stripping 37. “The
ideal time and place at which consumers of a product or service can be reached with an advertising message.” B. Public relation C. Human resources D. Ambient advertising Answer: A. Aperture advertising 38. The full form of PPC is; B. Pay per click C. Planning, production and commitment D. Pay per content Answer: B. Pay per click 39. Internet marketing that involves paid promotion of website by increase visibility in search engines is called. B. SEM C. Facebook Ads D. PPC Answer: B. SEM 40. Full form of CPO is B. Calculate per opportunity C. Cost per opinion D. Create & paid opprtunity Answer: A. Cost per email open 41. If readership is 4000
and Duplication is 200 what is the net readership B. 3900 C. 3600 D. 3500 Answer: A. 3800 42. If Readership is 45000 and insertions is 8 what is the OTS B. 370000 C. 380000 D. 390000 Answer: A. 360000 43. If OTS is 250000 and Net readership is 190000, what is the average B. 1.33 C. 1.32 D. 1.31 Answer: D. 1.31 44. If reach is 80 and frequency is 4 calculate GRP B. 320 C. 330 D. 340 Answer: B. 320 45. If Budget is 700000 and GRP is 400 what is CPRP B. 1760 C. 1750 D. 1765 Answer: C. 1750 46. If the reach 50 and frequency is 15, what is the GRP? B. 755 C. 760 D. 765 Answer: A. 750 47. What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000? B. 204.16 C. 204.36 D. 204.46 Answer: B. 204.16 48. If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm) B. Rs 3460000 C. Rs 3560000 D. Rs 3660000 Answer: A. Rs 3360000 49. If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page B. Rs 1990000 C. Rs 1890000 D. Rs 1690000 Answer: C. Rs 1890000 50. If AEC is 30000, CPRP is 900, calculate % of target audience B. 32.33 C. 35.33 D. 33.33 Answer: D. 33.33 51. Web properties are a part of B. paid media C. both owned and paid media D. earned media Answer: A. owned media 52. The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer. B. Programmatic Buying C. Direct Campaign D. Ad networking Answer: B. Programmatic Buying 53. What are people’s Meter? B. A device attached to TV set in order to record the viewers at specific programmes C. A national device to count people D. A national device to count radio coverage Answer: B. A device attached to TV set in order to record the viewers at specific programmes 54. What is Ambient Advertising? B. Advertising in unusual place C. Advertising in a good ambience of restaurant D. Advertising in an ground hoardings Answer: B. Advertising in unusual place B. Page cut from magazine or newspaper sent to advertiser. C. Not proper insertion of advertisement D. Two advertisement placed in different sheets of magazines Answer: B. Page cut from magazine or newspaper sent to advertiser. 56. Media Brief B. It describes what you want the media plan to accomplish. C. It describes how the advertiser will achieve the stated media objectives D. It is the same brand’s percent of total sales for the new category for the same time period. Answer:
A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization B. It describes what you want the media plan to accomplish. C. It describes how the advertiser will achieve the stated media objectives D. It is the same brand’s percent of total sales for the new category for the same time period. Answer: B. It describes what you want the media plan to accomplish. B. It describes what you want the media plan to accomplish. C. It describes how the advertiser will achieve the stated media objectives D. It is the same brand’s percent of total sales for the new category for the same time period. Answer: C. It describes how the advertiser will achieve the stated media objectives B. It describes what you want the media plan to accomplish. C. It describes how the advertiser will achieve the stated media objectives D. It is the same brand’s percent of total sales for the new category for the same time period. Answer: D. It is the same brand’s percent of total sales for the new category for the same time period. B. viewership C. viewpoint D. visual Answer: B. viewership 61. Split run facilities. B. Technique used to test the effectiveness of service. C. Technique used to test the effectiveness of advertising copy. D. Technique used to test the effectiveness of budget. Answer: C. Technique used to test the effectiveness of advertising copy. B. GRP/R C. R/GRP D. TRP/R Answer: B. GRP/R B. GRP/F C. F/GRP D. TRP/F Answer: B. GRP/F B. R/CPRP C. F/CPRP D. GRP x CPRP Answer: D. GRP x CPRP B. Readership/Insertions C. GRP/Insertions D. GRP x Readership Answer: A. Readership x Insertions B. Cost of Ad x readership C. ( Cost of Ad /readership) x 1000 D. 1000 x readership Answer: C. ( Cost of Ad /readership) x 1000 67. In Term AEC, ‘E’ stands for………………… B. experts C. Exposure D. Except Answer: C. Exposure B. OTS / Duplication C. OTS x Duplication D. OTS / Net readership Answer:
D. OTS / Net readership B. Reach (000’s) x Frequency C. Reach x Frequency (000’s) D. Reach (000’s) x TRP Answer: B. Reach (000’s) x Frequency B. (No of People Reached /Universe) C. (Frequency /Universe) x 100 D. No of People x 100 Answer: A. (No of People
Reached /Universe) x 100 B. (No of People Reached)/100 C. (No of People Reached)/1,000 D. No of People Reached) X 1,00 Answer: C. (No of People Reached)/1,000 B. Press Advertising C. Electronic Advertising D. Media Advertising Answer: B. Press Advertising 73. It refers to total advertising required during a particular period. B. Campaign C. Media Plan D. CPM Answer: A. Weight B. Insertion order C. Media Scheduling D. Media Budget Answer: B. Insertion
order B. Segmentation of media and consumers C. satellite radio has come on the scene D. Newspaper now use colour Answer: B. Segmentation of media and consumers 76. Which of the following is an advantage of using direct mail as a media vehicle? B. larger than life C. social dominance D. highly personal Answer: D. highly personal B. loyalty and prestige C. inflexibility D. visual display Answer: C. inflexibility B. Not mass coverage C. not selectivity D. group coverage Answer: A. offering scope for continued messages B. TV C. radio D. outdoor Answer: A. web B. isolation C. composition D. clutter Answer: A. Fragmentation 81. one of the following is not strength of magazines B. Inherent design flexibility C. Quality reproduction D. Deadline flexibility Answer: A. Shelf-life B. Mindful theater C. The theater of the mind D. Surround sound Answer:
C. The theater of the mind B. high selectivity C. low impact D. average impact Answer: A. Low selectivity B. marketing communications mix D. Marketing mix Answer: D. Marketing mix B. high impact and dynamic medium/ C. High reach medium D. high initial production cost Answer: D. high initial production cost 86. If the reach 30 and frequency is 25, what is the GRP? B. 750 C. 740 D. 780 Answer: B. 750 B. 350.64 C. 340.74 D. 320.84 Answer: C. 340.74 B. 4.39 C. 4.5 D. 2.7 Answer: B. 4.39 B. 2000 C. 3000 D. 4000 Answer:
A. 1000 B. 7000 C. 8000 D. 9000 Answer: D. 9000 B. Answer: A. 750 92. What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000? B. Answer:
A. 340.74 B. Answer: A. 4.39 B. 1000 C. 2000 D. 3000 Answer: B. 1000 B. 9000 C. 7000 D. 6000 Answer:
B. 9000 B. 4710 C. 4720 D. 4800 Answer: A. 4700 B. 265000 C. 245000 D. 275000 Answer: C. 245000 98. If OTS is 350000 and Net readership is 150000, what is the average B. 2.34 C. 2.35 D. 2.36 Answer: A. 2.33 B. 400 C. 500 D. 200 Answer: D. 200 B. 2766.66 C. 3666.66 D. 2666.66 Answer: D. 2666.66 101. Bulletin B. A billboard on a highway or expressway C. Street structure D. A billboard on a wall Answer: B. A billboard on a highway or expressway B. It offers geographic selectivity C. The outdoor offers no impact. D. Shoppers are exposed to last minute reminders Answer: C. The outdoor offers no impact. B. Blind spot is the most dangerous thing that advertiser fear when it comes to outdoor advertising C. There is a problem of getting the reliable data on the number of people who actually see an advertisement. D. Outdoor advertising allows for a psychedelic display of the product, trademark and slogan. Answer: D. Outdoor advertising
allows for a psychedelic display of the product, trademark and slogan. B. placed in or on modes of Private transportation C. Its temporary Advertising D. Its advertising on the move Answer: A. placed in or on modes of public transportation or in public transportation areas B. Demand side platform C. Demand side port D. Demand side player Answer: B. Demand side platform 106. Ad networks work B. They do creative work in digital media C. directly with publishers to sell ad impressions that a publisher has not directly sold D. With Advertisers Answer: C. directly with publishers to sell ad impressions that a publisher has
not directly sold B. Directly sell ads to advertisers C. Deals with creative exchange of ads D. A technology platform where publishers and ad networks sell their impressions to advertisers programmatically Answer: D. A technology platform where publishers and ad networks sell their impressions to
advertisers programmatically B. Spot purchase C. Spot buys D. Spot insertions Answer: C. Spot buys B. Spot buys C. Social networking skills D. Sensational ads Answer:
A. Negotiation B. relationship C. motivation D. opportunities Answer: B. relationship 111. Seasonal Pulse B. FMCG products C. Consumer products D. Convenience products Answer: A. Seasonal Products like cold
creams, follow this scheduling. B. Alternative pattern is followed in such scheduling. C. Continuous pattern is followed in such scheduling. D. No regular pattern is followed in such scheduling. Answer: D. No regular pattern is followed in such scheduling. B. Gives the average number of times people or households in our target audience are exposed to a media vehicle. C. Number of times message repeated D. Average Number of times message repeated Answer: B. Gives the average number of times people or households in our target audience are exposed to a media vehicle. B. the total number of times message is send C. the total number of potential exposures D. Total number of people Answer: C. the total number of potential exposures B. simply the number of people C. simply the number of spots in the medium D. simply the number of medium in the media mix Answer: A. simply the number of people in the medium’s audience B. Patent C. Copy right D. Every advertiser wants to keep the advertising of competitive products as far away from its commercials as possible. Answer: D. Every advertiser wants to keep the advertising of competitive products as far away from its commercials as possible. 117. If AEC is 30000, CPRP is 900, calculate % of target audience B. 33.53 C. 33.43 D. 33.33 Answer:
D. 33.33 B. 1550 C. 1750 D. 1450 Answer: C. 1750 B. 250000 C. 270000 D. 280000 Answer: B. 250000 B. 3740000 C. 3640000 D. 3540000 Answer: A. Rs 3840000 B. Rs 2180000 C. Rs 2170000 D. Rs 2160000 Answer: A. Rs 2190000 B. 1280 C. 1380 D. 1080 Answer: D. 1080 123. What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000? B. 220 C. 240 D. 245 Answer: B. 220 B. 3.44 C. 3.64 D. 3.74 Answer: C. 3.64 B. 1444.54 C. 1444.64 D. 1444.74 Answer: A. 1444.44 126. If readership is 10000 and Duplication is 1000 what is the net readership B. 9000 C. 7000 D. 9500 Answer: B. 9000 B. the planner compares the plan’s profits C. the planner compares the sales D. the planner compares the awareness Answer: A. the planner compares the plan’s expectations and forecasts B. Objective or objectives the proposed advertising is trying to accomplish. C. Sales projections D. Awareness targets Answer: B. Objective or objectives the proposed advertising is trying to accomplish. B. Annual financial accounts audit C. It’s done annually as a formality D. Its buying media from third party Answer: A. It is the practice of checking that the media that a client has bought is in the right places, at competitive prices B. Generate TRP C. classify Newspapers and Magazine in India D. classify households in India Answer: D. classify households in India 131. Media planning process for determining the most ______ of media for achieving a set of media objectives B. brief C. cost-effective mix D. costly Answer: C. cost-effective mix B. marketing C. geographical D. sales Answer: A. advertising objectives B. media mix C. Marketing brief D. Media plan Answer: D. Media plan B. social audit C. Marketing brief D. media mix Answer: D. media mix B. target consumer C. potencial consumer D. everyone Answer: B. target consumer 136. Audience informaton like age, occupation, marital status consist of _______. B. basics C. demonstartive D. demographic Answer:
D. demographic B. demonstartive C. psychographic D. demograpgic Answer: C. psychographic B. mix C. brief D. plan Answer: A. buy B. properly C. regionally D. nationally Answer: D. nationally B. distribute budget equally C. allocate budget zone wise D. advertise less in high potencial areas Answer: A. advertise more in
high potential areas B. budget C. size D. schedulling Answer: D. schedulling 142. Scheduling decision include ____ of the ad. B. production quality C. vehicle D. research Answer: A. timing B. budget C. impact D. cumulative reach Answer: A. frequancy B. lesser frequency C. greater frequency D. lesser reach Answer: C. greater frequency B. greater frequency C. greater reach D. lesser frequecy Answer: C. greater reach B. flexibility C. honesty D. planning Answer: B. flexibility B. budget & space C. Time & budget D. Space & efforts Answer: A. space and time 148. _____ is the first step of the media planning process. B. media mix C. market analysis D. setting objective Answer: C. market analysis B. market analysis C. media mix D. media strategies Answer: A. setting objective B. Media strategies C. market analysis D. media mix Answer: B. Media strategies 151. _____ is the fourth step of the media planning
process. B. media strategies C. media mix D. market analysis Answer: C. media mix B. budget and media buying C. market analysis D. evaluation Answer: B. budget and media buying B. budget & buying C. media strategies D. evaluation Answer: D. evaluation B. market analysis C. media plan D. media mix Answer: B. market analysis B. print ads C. frequency D. media mix Answer: A. reach 156. _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time. B. media plan C. cumulative reach D. frequency Answer:
D. frequency B. cumulative reach C. reach D. frequency Answer: D. frequency B. less exposure C. ad fatigue D. more exposure Answer: C. ad fatigue B. social audit C. message weight D. total weight Answer: C. message weight B. over to see C. option to see D. opportunity to see Answer: D. opportunity to see 161. ______are a
summation of exposures of the target audience to media vehicles in a media plan. B. gross impressions C. message weight D. message impressions Answer: B. gross impressions B. 10 C. each D. all Answer: C. each B. GRB C. GRP D. GRV Answer: C. GRP B. PDI C. VDI D. BDI Answer: D. BDI B. Budget determining index C. brand positioning indent D. Brand development index Answer: D. Brand development index B. bursting C. flighting D. pulsing Answer: A. continuity 167. _______ scheduling is where advertising
runs for some period and then there is a gap , and again it runs for some period. B. continuity C. pulsing D. bursting Answer: A. flighting B. pulsing C. continuity D. flighting Answer: B.
pulsing B. flighting C. bursting D. pulsing Answer: C. bursting B. editorial environment C. news & features D. editorials Answer:
B. editorial environment B. content value C. motivational value D. ad value Answer: C. motivational value B. share or audience C. recall value D. share of voice Answer: A. share of mind 173. _____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles B. classified C. obituaries D. micro ads Answer: B. classified B. factual C. proof D. insertion Answer: D. insertion B. brand positioning C. share of noice D. share of mind Answer: A. share of voice 176. Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser. B. Proof of print C. tear-sheet D. make goods Answer: C. tear-sheet B. ads C. sales D. readership Answer: D. readership B. split run facility C. proof of print D. make goods Answer: B. split run facility B. readership of paper C. regulator of press D. run of print Answer: A. run of press B. bank C. reaction D. book Answer: A. lead 181. _____________ exist primarily to
deliver message content- entertainment, information and advertisements to a vast audience. B. Personal Computer C. Employees D. Teachers Answer: A. Media B. Media Planning C. Media Payment D. Media Mix Answer: B. Media
Planning B. Sales Potential C. Budget D. Media Strategy Answer: C. Budget B. Target Audience C. Media Strategy D. Sales Potential Answer: D. Sales
Potential B. Budget C. Target Audience D. Competition Answer: C. Target Audience 186. A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media. B. Media Mix C. Target Market Coverage D. Frequency Answer: B. Media Mix B. Reach C. Frequency D. Flexibility Answer: A. Scheduling B. Amazon C. E-bay D. FirstCry Answer: A. Flipkart B. Media Objectives C. Schedulling D. Frequency Answer: B. Media Objectives B. Frequency C. Schedule D. Objectives Answer:
A. Reach B. Frequency C. Schedule D. Objectives Answer: B. Frequency 192. ________ gives the average number of times people or households in our target audience are exposed to a media vehicle. B. Reach C. Average Frequency D. Continuity Answer:
C. Average Frequency B. Reach C. Average Frequency D. Continuity Answer: D. Continuity B. Scheduling C. Planning D. Objectives Answer:
B. Scheduling B. Flighting C. Continuity D. Planning Answer: C. Continuity B. Pulsing C. Planning D. Continuity Answer:
A. Flighting B. Flighting C. Continuity D. Pulsing Answer: D. Pulsing 198. _______ is the person at the adverising agency who develops and executes your media plan. B. Media Planner C. Doctor D. CEO Answer:
B. Media Planner B. Art Director C. Production Artistists D. Copywriter Answer: A. Editor in Chief B. PR head C. Creative Director D. Editor Answer: C. Creative Director 201. _______ includes a whole range of study about the development of media, their achievements and effects. B. Media Planning C. Media Development D. Media Selection Answer: A. Media Research B. Press Audit C. TRP D. Annual Economic Survey Answer: C. TRP B. NRS C. National Television Study D. ADMAR Answer: D.
ADMAR B. Media Survey C. Media Planning D. Media Research Answer: A. Media Mix B. Elite C. Specialized D. Interactive Answer: B. Elite 206. _____ audience comprises of the middle class society. B. Specialized C. Mass D. Interactive Answer: C. Mass B. Mass C. Specialized D. Elite Answer: A. Interactive B. Media Units C. Availability D. Media Classes Answer: B. Media Units B. Classes C. Channels D. Availability Answer: C. Channels B. Understand Competition C. Pick Your Mediums D. Measure your results Answer: D. Measure your results 211. ______ media is the oldest media form. B. Television C. Internet D. OOH Answer: A. Print B. Dainik Bhaskar C. TOI D. Mumbai Mirror Answer: C. TOI B. Newspaper C. Magazine D. Newsletter Answer: A. Flyer B. Price Pay Cost C. Pay Per Click D. Per Pay Click Answer: C. Pay Per Click B. Pulsing C. Flighting D. Scheduling Answer: C. Flighting B. Frequency C. Coverage D. Media Answer: A. Reach 217. Timing of te advertisement is particularly important when the product is _______. B. Expensive C. Cheap D. Seasonal Answer: D. Seasonal B. Dynamic In-game advertising C. Static In-game advertising D. Game Planning Answer: A. AdverGaming B. Pop up Ads C. Display Ads D. Newspaper Ads Answer: B. Pop up Ads B. Posters C. Transit Media D. Pop up Ads Answer: A. Neon Boards B. Zipping C. Frisking D. Yapping Answer:
B. Zipping B. Media selection C. Media Strategy D. Media Organising Answer: C. Media Strategy 223. _________ advertising takes place within the store. B. In-flight C. In-media D. In-Game Answer:
A. In-store B. In-flight C. In-media D. In-Game Answer: B. In-flight B. Television C. Internet D. Radio Answer: C. Internet 226. In 1936, the Indian Broadcasting Service was renamed as ________. B. Radio India C. Bharti Radio D. Jay Bharat Radio Answer: A. All India Radio B. Television C. Print D. Neon Boards Answer: B. Television B. Posters C. Billboards D. Point of Sale Answer: D. Point of Sale B. Financial Audit C. Return of rebates and discounts D. Media Audit Answer: C. Return of rebates and discounts B. Run of Schedule C. Share of Voice D. Spot buys Answer: B. Run of Schedule Media Planning and Buying Objective Questions with Answers Pdf Download Online Exam TestWhat is the biggest possible medium and has the quickest and deepest reach throughout the globe?Media are the bridges that carry messages back and forth between companies and______________.
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. Who describes what you want the media plan to accomplish?Media objectives describes what you want the media plan to accomplish.
What should be the formal summation of the advertising tasks that the media planner will take onto a solution?
What refers to media objectives which is measured by multiplying reach and average frequency?GRP stands for Gross Rating Point. A standard measure in advertising, it measures advertising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
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The is the biggest possible medium and has the quickest and the deepest reach throughout the globe
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