In a recent campaign ibm advertised that it provides infrastructure and solutions for e-business

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• Q12:

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  • Related Questions
  • What are the 4 main marketing strategies?
  • Which of the following statements best represents the universal goal of all sales promotion activities?
  • What is one of the major considerations involved when a company develops its marketing strategy?
  • Which of the following is one of the five basic questions that a good mission statement should answer quizlet?

  As a method of sales force compensation, _____ is best suited to situations where aggressive selling is required and salespeople have direct control over sales outcomes (i.e., their efforts are directly responsible for meeting sales goals). A) straight commission B) a combination approach C) straight salary D) direct compensation E) pay-as-you-go salary

• Q13:

  Which of the following IS NOT a reason that most firms prefer rebates over coupons when granting price reductions to customers? A) Firms have more control over rebates. B) Rebates can be launched and ended very quickly. C) Rebate programs allow firms to collect additional customer information. D) Rebates are much better at inducing purchase. E) Most customers never bother to redeem rebate offers.

• Q14:

  When firms use a(n) _____ strategy, they focus their promotional efforts toward stimulating demand among final customers, who then exert pressure on the supply chain to carry the product. A) pressurization B) IMC C) pull D) guerilla E) push

• Q15:

  Which of the following is perhaps the main advantage associated with the use of advertising? A) It takes little time to develop an advertising campaign. B) The total dollar layout in advertising is usually low. C) It is an extremely cost efficient way to reach a large number of people. D) It can quickly convey a large amount of technical information. E) It can be quite memorable.

• Q16:

  Which of the following statements about integrated marketing communications (IMC) is FALSE? A) IMC refers to the strategic, coordinated use of promotion to create one consistent message. B) IMC takes a 360-degree view of the customer. C) The role of mass television advertising is growing more important to IMC strategy. D) IMC reduces costs and increases efficiency because it can reduce or eliminate redundancies and waste. E) The key to IMC is consistency and uniformity of message across all elements of promotion.

• Q18:

  In launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its _____ strategy will lead to a more effective product launch. A) pull B) AIDA C) institutional D) push E) placement

• Q19:

  In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at: A) stimulating awareness of and interest in a product. B) explaining highly complex and technical products. C) stimulating immediate purchase of a product. D) marketing high priced products. E) closing the sale.

• Q20:

  To be successful, firms must move potential customers beyond mere interest in the product. Good promotion will stimulate _____ by convincing potential customers of the product's superiority and its ability to satisfy specific needs. A) dedication B) investigation C) attention D) action E) desire

• Q21:

  Discuss the importance of managing negative public relations and give examples of how firms have handled negative events. What can we learn from these examples? What do you believe is the key to successfully managing a negative event?

• Q22:

  Identify and discuss the issues and challenges involved in measuring the effectiveness of an advertising campaign. Is it relatively easier to measure effectiveness before or after the campaign has been implemented? Explain.

What are the 4 main marketing strategies?

Which of the following statements best represents the universal goal of all sales promotion activities?

What is one of the major considerations involved when a company develops its marketing strategy?

Which of the following is one of the five basic questions that a good mission statement should answer quizlet?