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Which form of advertising is especially important in the introductory stage of a product's life cycle to explain what it is what it can do and where it can be found?Pioneer advertising is the most common form used when a product or category is in the introductory stage of its life cycle.
Which of the following are the primary objectives of product advertisements?Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
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Which step in developing advertising is most helpful in selecting media and evaluating a campaign quizlet?
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