Chapter 1Astrategyis a set of related actions that managers take to increase their company’sperformance.Strategic leadershipis about how to most effectively manage a company’s strategy-makingprocess to create competitive advantage.The strategy-making processis the process bywhich managers select and then implement a set of strategies that aim to achieve acompetitive advantage. Strategy formulation is the task of selecting strategies, whereasstrategy implementation is the task of putting strategies into action, which includes designing,delivering, and supporting products; improving the efficiency and effectiveness of operations;and designing a company’s organizational structure, control systems, and culture.Strategic leadershipis concerned with managing the strategy-making process to increasethe performance of a company, thereby increasing the value of the enterprise to its ownersand shareholders.Risk capitalis capital that cannot be recovered if a company fails and goes bankrupt.Byshareholder valuewe mean the returns that shareholders earn from purchasing sharesin a company. These returns come from two sources: (1) capital appreciation in the value of acompany’s shares and (2) dividend payments.One way of measuring the profi tability of a company is by the return that it makes on thecapital invested in the enterprise.Thereturn on invested capital(ROIC) that a companyearns is defined as its net profi t over the capital invested in the firm (profit/capital invested).Bynet profitwe mean net income after tax. Bycapitalwe mean the sum of money investedin the company: that is, stockholders’ equity plus debt owed to creditors.The profit growthof a company can be measured by the increase in net profit over time. Acompany can grow its profits if it sells products in markets that are growing rapidly, gainsmarket share from rivals, increases the amount it sells to existing customers, expandsoverseas, or diversifies profitably into new lines of business.What shareholders want to see, and what managers must try to deliver through strategicleadership, is profitable growth: that is, high profitability and sustainable profit growth.A company is said to havea competitive advantageover its rivals when its profitability isgreater than the average profitability and profit growth of other companies competing for thesame set of customers. A company has asustained competitive advantagewhen itsstrategies enableit to maintain above-average profitability for a number of years.A business modelis a manager’s conception of how the set of strategies his companypursues should mesh together into a congruent whole, enabling the company to gain acompetitive advantage and achieve superior profi tability and profit growth. The businessmodel—known as the self-service supermarket business model—was fi rst developed bygrocery retailers in the 1950s and later refi ned and improved on by general merchandisers Show
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your web page. Essentials of Strategic Management 3rd Edition Study Chpt 1-4
Who is responsible for the overall performance and effectiveness of an organization?General managers are responsible for the overall performance of an organization or one of its major self-contained subunits or divisions. Functional managers lead a particular function or a subunit within a function.
Are responsible for the specific business functions or operations that constitute a company or one of its divisions?Functional-level managers are responsible for the specific business functions or operations (human resources, purchasing, product development, customer service, and so on) that constitute a company or one of its divisions.
Is a set of related actions that managers take to increase their company's performance?A strategy is a set of related actions that managers take to increase their company's performance. For most, if not all, companies, achieving superior performance relative to rivals is the ultimate challenge. If a company's strategies result in superior performance, it is said to have a competitive advantage.
At what level is the overall strategic plan for the entire business decided?The corporate level is the highest, and therefore the most broad, level of strategy in business. Corporate-level strategy should define your organization's main purpose. It should also direct all your downstream decision-making.
What is typically thought of in terms of one company's profitability relative to that of other companies in the same or a similar type of business or industry?Superior performances is typically thought of in terms of one company's profitability relative to that of other companies in the same or a similar kind of business or industry. The more efficient a company is, the higher are its profitability and return on invested capital.
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