Which type of persuasion involves an indirect route that relies on association of peripheral cues to?

Q: What is the best example of peripheral route persuasion?

For example, if youre watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.

Persuasion is aimed at attitude change.

Traditional Persuasion Research

	Experts are more persuasive than nonexperts.
	Messages that do not appear to be designed to change our attitudes are often more successful than ones that seem intended to manipulate us in their fashion.
	Attractive communicators are more effective in changing attitudes than unattractive ones.
	People are sometimes more susceptible to persuasion when they are distracted by some extraneous event than when they are paying full attention to what is being said (hecklers).
	Individuals relatively low in self-esteem are often easier to persuade than those who are high in self-esteem (audience's self-esteem).
	When an audience holds attitudes contrary to those of a would-be persuader, it is often more effective for the communicator to adopt a two-sided approach.
	People who speak rapidly are generally more persuasive than persons who speak more slowly.
	Persuasion can be enhanced by messages that arouse strong emotions in the audience, particularly when the message provides specific recommendations about how a change in attitudes or behavior will prevent the negative consequences described in the fear-provoking message.

Traditional and Cognitive Perspective

Elaboration Likelihood Model

	The central and peripheral routes of cognition are characteristic of the elaboration likelihood mode.
	Central - such activities as evaluating the strength or rationality of the argument and deciding whether its content agrees or disagrees with current beliefs tend to occur.
	Peripheral - little cognitive work is performed, and attitude change, when it occurs, involves a seemingly automatic response to persuasion cues.
	Individuals will exert more cognitive effort in processing messages from liked than from disliked sources or from liked sources for which such liking has been made more accessible.
	In dealing with persuasive attempts, cognitive activities that focus on the rationality of an argument are characteristic of the central route of the elaboration likelihood model.
	Research reports that a person who is distracted from a message is more likely to be persuaded by that message.
	The elaboration likelihood model explains this by suggesting that distractions prevent people from engaging in central route processing of information.

Cognitive Analysis and Involvement

	When a situation is personally involving, input occurs.
	When personal involvement is low, individuals rely on various heuristics to determine whether or not to change their attitudes.
	Heuristics are more likely to be influential in attitude change when personal involvement is low.
	High personal involvement is equivalent to having a vested interest.
	Heuristic models focus primarily on how attitude change is brought about through persuasion.
	Focuses on how attitude change is brought about through persuasion.

Attractive Sources and Expert Sources
Cialdini, Green, and Rusch (1992) Experiment
Reactance

Persuasive Intent

Selective Avoidance
Cognitive Dissonance

Less-leads-to-more Effect

Ingratiation Attempts
"Foot-in-the-door" Method

"Door-in-the-face" Technique
"Foot-in-the-door" versus "Door-in-the-face"
"That's not all!"

Burger's (1986) cookie-cupcake sale study

Study by Alicke, Braun, Glor, Klots, Magee, and Siegle (1992)

Complaints fall into global, obligations, and physical.

Which type of persuasion involves an indirect route?

Unlike the direct technique of Persuasion, Self-persuasion is indirect and entails placing people in situations where they are motivated to persuade themselves to change. More specifically what characterizes a self-persuasion situation is that no direct attempt is made to convince anyone of anything.

What is the best example of peripheral route persuasion?

For example, if you're watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.

Which type of persuasion involves encouraging a person to agree to a small?

Another approach that is often effective in getting people to comply with a request is known as the "foot-in-the-door" technique. This persuasion strategy involves getting a person to agree to a small request, like asking them to purchase a small item, followed by making a much larger request.

What is the peripheral route to persuasion quizlet?

The peripheral route to persuasion occurs when the audience has low motivation or ability to think critically about the message and they respond to superficial or easy-to-process features, such as the attractiveness or credibility of the message source.