Learning ObjectivesDiscuss how to establish credibility in your persuasive speech. Show
If you are going to persuade an audience, you have to first get them to trust you and see you as a credible communicator. Being credible as a speaker means showing your audience you have their best interests at heart, that you are knowledgeable about the subject you are speaking about, and that the evidence you use to support your argument is trustworthy. Establishing trust with the audience requires a combination of competence and character. Communication scholar Stephen Lucas says that speaker credibility is affected most by two factors:
Lucas further advises that speakers do the following to establish their credibility:
A major part of coming across as a competent and credible speaker involves putting together a well-crafted speech with effective arguments in favor of your proposition. Try ItSpeaker credibility has its roots in Aristotle’s teachings over 2,000 years ago as he wrote about a speaker’s character, otherwise known as ethos. According to Aristotle, a speaker’s character was just as important as the content of their
speech. Ethos, as defined by Aristotle, resides in two areas: character and competence:
Based on Aristotle’s concept of ethos, speaker credibility can be defined as “the extent to which the audience believes you and your message.” In other words, speaker credibility comes from your audience, and is based on their perceptions of you. However, credibility is dynamic and can change during your presentation. Now, you may be wondering if there are factors that can help boost and maintain your credibility with your audiences? The answer is yes! There are factors that can elevate and enhance your credibility:
The biggest take-away here is that we don’t give ourselves credibility. Credibility is built by how much our audience trusts and believes us and our message. Share the post "3 Factors to Gain Credibility with your Audience" Which of the following statements about speaker credibility is true?Which of the following statements about speaker credibility is true? A speaker's credibility is affected above all by how the audience perceives the speaker's personal appearance.
What is the credibility of a speaker quizlet?Credibility is the audience's attitude toward or perception of the speakers. A speaker's credibility is affected by two primary factor-- competence and character.
What factors influence a speaker's credibility?The two main factors influencing a speaker's credibility are competence and character. Competence: how an audience regards a sp4eaker's intelligence, expertise, and the knowledge of the subject. Character: how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience.
Is the audience's perception of whether a speaker has the best interests of the audience in mind?Goodwill is the audience's perception of whether the speaker has the best interest of the audience in mind. To not let the audience keep guessing of the main point of the speech give a preview statement. A statement in the introduction of a speech that identifies the main points to be discussed in the body.
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