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About social mediaSocial media is online communication that allows you to interact with your customers and share information in real time. You can use social media to:
However, there is risk in using social media for your business. Tread carefully and learn both the pros and cons before you start. Benefits of social media for businessSocial media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to:
Disadvantages of social mediaSocial media may not suit every business. If you launch your social media presence without planning, you could end up wasting valuable time and money. Disadvantages of social media include:
To avoid the risks, have a social media strategy with policies and procedures in place before you start. Learn more about social media and consumer law. Australian Competition and Consumer Commission Find out more about online security. Types of social mediaNot all social media platforms will be right for your business. Save time and effort by choosing social media platforms that your target audience will use. Below is a brief guide to help you understand some of the options available. Open all button toggle all accordions Social networking sitesJob networking sitesBlogs
Micro-blogVideo sharing sitesPodcasts and vodcastsSocial-news communitiesPrivate social network servicesLocation-based servicesCreate your social media strategyDoing the ground work before you start is critical to a successful social media presence. Develop your social media strategy to:
A social media strategy describes how your business will use social media to achieve its communications aims. It also outlines the social platforms and tools you’ll use to achieve this. Follow your strategy and don't overwhelm your customers with unnecessary posts. Remain focused on reaching your specific goals and tailor your messages around these. Home Harmony - Digital case studyHome Harmony provides interior decorating and design services for domestic, commercial and retirement sectors. Government assistance helped Home Harmony improve their confidence and digital capabilities. Home Harmony developed a social media strategy and identified which digital platforms and tools would be best for their business. After implementing the suggested changes, they saw a 15-20% increase in business, gaining a new perspective about digital. Read nextFind out how to buy and sell online. Buying and selling online Learn more about setting up a business website. Set up a business website Watch our case studies to find out how small businesses adopted digital technologies and strategies into their business. Find the right tools to streamline your online marketing. Tools and software to market your business Which of the following is a social media provider?Facebook, Twitter, LinkedIn, and Google are all social media application providers.
Which of the following describes social media?Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. People use social media to stay in touch and interact with friends, family and various communities.
Which of the following is a use of social media in human resources?Which of the following is a use of social media (SM) in human resources? It is used for recruiting candidates.
Is an information system that supports the sharing of content among networks of users?Social Media – The use of information technology to support the sharing of content among networks of users.
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