An organization's obligation to maximize its positive impact and minimize its negative impact on society
The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders
Principles
and standards that define acceptable marketing conduct as determined by various stakeholders
The practice of linking products to a particular social cause on an ongoing or short term basis; ex: Proctor and Gamble sponsors the special olympics
The synergistic use of organizational core competencies and resources to address key stakeholder's interests and achieve both organizational and
social benefits; ex: home depot sponsors habitat for humanity
The potential for the long term well being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies
An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as
right or wrong, ethical or unethical
Organizational (corporate) Culture
A set of values, beliefs, goals, norms, and rituals that member of an organization share
Formalized rules and standards that describe what the company expects of its employees
Pyramid of Social Responsibility
Philanthropic
Ethical
Legal
Economic
The specific development, pricing, promotion, and distribution of products that do not harm the
natural environment
Corporate Goals for the Natural Environment
1. Eliminate concept of waste
2. Reinvent concept of a product
3. Make prices reflect the cost
4. Make environmentalism profitable
Factors of Ethical Decision Making
1. Individual Factors- your beliefs and experiences
2. Organizational Relationships- how company handles unethical behavior, how other employees behave
3. Opportunity- chances to act unethically
Ways to improve ethical conduct in marketing
1. codes of conduct
2. ethics
officers
3. implementing ethical and legal compliance programs
4. hire the right people
Implementing ethical & legal compliance programs
1. open communication & coaching
2. ethics training
3. clear channels of communication
4. follow up support
5. enforce standards and impose penalties
6. part of overall
marketing strategy
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