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Customer Relationship Management basics Terms in this set (28)Which of the following statements concerning CRM is not true? CRM is designed for companies to interact with their customers as a group CRM Customer relation management Operational CRM- support front-office business processes. Two major components of operational CRM A. Customer-facing applications Customer-facing applications SIMPLY answer - business software products hosted on your systems used by your customers to interact with your company. (order online, complaints, etc) The sales, marketing, and service functions are part of:
Operational CRM ____ systems support the front-office business processes, which directly interact with customers. Operational CRM Why do we need CRM? Customers are valued/valuable because tenets or thoughts behind CRM One-to-one relationship between a customer and a seller. Treat different customers differently. Keep profitable customers and maximize lifetime revenue from them. call centers, email, webpage, snail mail, smartphone examples of touch applications The complete data set on a customer is called: 360-degree view What three areas does CRM cover in front office marketing ___ is a CRM system that is hosted by an external vendor in the vendor's data center On-demand CRM mobile CRM Interacting directly with customers through mobile open source crm Source code openly available to developers and users he benefits of open-source CRM include all of the following except: It has more functionality than in-house CRM systems. ___ is a CRM system that enables organizations to conduct communications related to customer management through portable media. Mobile CRM ____ systems analyze customer data for designing and executing targeted marketing campaigns. Analytical CRM Which of the following technologies is(are) used by analytic CRM systems? A. Data warehouses and data mining all Analytic CRM systems can be used for the following purposes except: Delivering future product information to customers The benefits of open-source CRM include all of the following except: it has more functionality than in-house CRM systems ____ is a CRM system that is hosted by an external vendor in the vendor's data center. On-demand CRM ____ analyze customer data for designing and executing targeted marketing campaigns. Analytical CRM A check-in kiosk at the airport would be what type of CRM application? Customer touching ___ is the component of an operational CRM system that automatically records all the aspects in a sales transaction process. Sales force automation __ includes those areas where customers directly interact with the company. Customer-facing CRM (n) _____ is software that helps companies acquire and retain customers. customer relationship management system Methods that organizations use to interact with their customers are called: touchpoint Sets with similar termsMST Ch. 1118 terms jordynbee92 IFMG Ch 1145 terms WARDEM120195 Final exam part 250 terms brian_schneider44 MIS Exam 3 Practice Quizzes59 terms reidwarren23 Verified questions
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ADVANCED MATH Determine whether the following arguments are inductive or deductive. If an argument is inductive, determine whether it is strong or weak. If it is deductive, determine whether it is valid or invalid. After taking LSD, Alice said she saw a flying saucer land in the shopping center parking lot. Since Alice has a reputation for always telling the truth, we must conclude that a flying saucer really did land there. Verified answer Recommended textbook solutionsNumerical Analysis9th EditionJ. Douglas Faires, Richard L. Burden 873 solutions Book of Proof2nd EditionRichard Hammack 340 solutions Topology2nd EditionJames Munkres 622 solutions Numerical Analysis2nd EditionTimothy Sauer 385 solutions Other Quizlet setsDean's -- Brunch23 terms matthew_giglio Kaplan Management of Care B30 terms Sibbler1 Chapter Ten iClicker (Final)23 terms vbhillebrandt NC DMV Learners Permit Test49 terms diegomanyel Related questionsQUESTION Two ways and effective and efficient supply chain management system impacts Porter's Five Forces? 7 answers QUESTION Operational business processes are static, routine, daily business processes such as stocking inventory, checking out customers, or daily opening and closing processes. 3 answers QUESTION How are activity diagrams used in describing the context of use of a system? 15 answers QUESTION How does knowledge management (KM) benefit organizations? Briefly explain your chosen answer. 15 answers Which of the following is true of CRM quizlet?Which of the following is true of CRM? It focuses on analyzing customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.
Which of the following is a function of customer relationship management software quizlet?Which of the following is a function of customer relationship management software? Automatically maintain a detailed audit history on customer accounts, transactions, and individual events.
Which of the following is a benefit of customer relationship management?Customer Service and Retention
One of the main benefits of CRM is improved relationships with your customers. A CRM system manages all your business contacts and stores important information about them across all channels, including demographics, purchase history, and previous communications.
What is the ultimate aim of customer relationship management?The ultimate goal of customer relationship management is to create long-term, mutually beneficial relationships with customers by satisfying their needs and expectations.
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Which of the following statements is true of customer relationship management CRM systems Quizlet
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