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When designing for printed messages, what design elements should be considered to achieve effective design? Students also viewedA medium is the form through which message is communicated: face-to-face, voicemail, blog etc. Medium types: 1. Oral media. Oral communication is best when you need to encourage interaction, express emotions, or monitor emotional responses, in situations in which questions may me asked, in important situations. In tough situations, avoiding oral media, may make you look weak. 2. Written media. Memos, report, letters etc. Memos are brief, day-to-day exchange if info. Now largely replaced by electronic media. Letters are brief written messages sent to outside of the organization. Form letters are personalized standard letters. Also reports and proposals. 3. Visual media. In some situations the message that is predominantly visual with text used to support the illustration can be more effective than a message that relies primarily on text. Infographics - messages that combine powerful visuals with supporting text. Infographics are effective: save time, easier to grasp for complex ideas, lowers communication barriers, easier to remember. 4. Electronic media. Powerful, because it combines interactivity, animation, audio and video, delivers messages quickly to wide and dispersed audiences. Difficult, as combining all these resources is more complicated. Employees get frustrated with lack of integration - have to keep track of multiple overlapping
sources of info. Recommended textbook solutions
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