Which of the following product purchases would most likely require a high-involvement decision

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Multiple choice questions

Chapter 8

Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on ‘Submit Answers for Grading’ to get your results.

	The experiential perspective of the consumer decision-making process stresses which of the following?

	Which of the following describes a rational perspective of consumer decision-making?

	In high-involvement purchase decisions, the selections made can be explained entirely rationally and no single attribute may be the determining factor. True or false?    True  False

	When undertaking an external search for information, consumers draw upon which of the following?

	What form of problem is created when a consumer is exposed to different or better quality products?

	When a person perceives a difference between their current state of affairs and an ideal state, their ___________________ has changed.

	When marketers encourage consumers to use a product or service regardless of brand, the demand they are trying to create is a:

	A veteran shopper who indulges in gathering information regarding products is described as participating in which of the following?

	The rewards of an information search are called the ____________ by economists.

	Information search novices tend to process information in a ‘bottom-up’ manner. True or false?    True  False

	What type of decision-making bias says that people are reluctant to waste something that they have paid for?

	The cognitive structure of a product has three levels. Which of the following is not one of these levels?

	When faced with a decision of choice in the evaluation of alternatives stage of consumer decision-making, which of the following is not under consideration for purchase alternatives?

	A marketer’s attempt to draw their product to the attention of the consumer focused on a particular category is called:

	Extensive problem-solving is typically used when buying low-cost products. True or false?    True  False

	Attributes used to differentiate between product choices are referred to as:

	In the product evaluation process, criteria upon which products differ are more important than similarities. True or false?    True  False

	When using compensatory decision rules, consumers tend to be more involved in the purchase and thus willing to exert the effort required to consider the attributes of the product more closely. True or false?    True  False

	In terms of brand management, inertia is a term used to describe a fickle customer who does not have brand loyalty and will change brands if enough incentive is given. True or false?    True  False

	Rules used when people are less familiar with a product category or are not motivated to process complex information are referred to as which of the following?

	Which decision rules are used by consumers when they select a product because of its most important attribute?

	Consumers are most likely to engage in a rational decision process at any given time. True or false?    True  False

	Which of the following decision-making processes is the consumer most likely to use when shopping for groceries?

	Consumers tend to not go through all the steps in the consumer decision-making model every time they buy an item. True or false?    True  False

	Checking hotels on TripAdvisor before booking a holiday is part of which kind of information search?

	What is ethnocentrism?

Answer choices in this exercise appear in a different order each time the page is loaded.

Which purchase situation is most likely a low

Which of the following accurately lists the levels in Maslow's hierarchy of needs from the lowest level to the highest level?

At which stage of the consumer decision

Which stage of the new product development process is usually the most expensive for new products?