Which of the following is not a characteristic of a marketing information system?

MIS is an organized integration of hardware and software technologies, data, processes, and human elements. It is a software system that focuses on the management of information technology to provide efficient and effective strategic decision making.

What is MIS? MIS is the acronym for Management Information Systems. MIS is a set of procedures which, when executed, provides information to support decision making.

Which of the following is not a characteristic of a marketing information system?
Management Information System

Which of the following is not a characteristic of a marketing information system?

A Management Information System is

  • An integrated user-machine system
  • For providing information
  • To support the operations, management, analysis, and decision-making functions
  • In an organization

The system utilizes

  • Computer hardware & software
  • Manual procedures
  • Models for analysis, planning, control, and decision making, and
  • A database

Table of Contents

  • 1 What is MIS?
  • 2 MIS Definition
  • 3 MIS Meaning
  • 4 Components of MIS
  • 5 Objectives of MIS
    • 5.1 Data Capturing
    • 5.2 Processing of Data
    • 5.3 Storage of Information
    • 5.4 Retrieval of Information
    • 5.5 Dissemination of Information
  • 6 Characteristics of MIS
    • 6.1 System Approach
    • 6.2 Management Oriented
    • 6.3 Need-Based
    • 6.4 Exception Based
    • 6.5 Future Oriented
    • 6.6 Integrated
    • 6.7 Long Term Planning
    • 6.8 Sub-System Concept
    • 6.9 Central Database
  • 7 Advantage of MIS
  • 8 Role of MIS
    • 8.1 Decision making
    • 8.2 Coordination among the department
    • 8.3 Finding out Problems
    • 8.4 Comparison of Business Performance
    • 8.5 Strategies for an Organization
  • 9 Challenges of MIS
    • 9.1 High Cost
    • 9.2 Training of Employee
    • 9.3 Maintenance Cost
  • 10 Limitations of MIS
  • 11 Requirements of Management Information System
  • 12 Summary
  • 13 FAQ

MIS Definition

Management Information System (MIS) is an integrated man/machine system for providing information to hold up the operations, management and decision making functions in an organization. G.B. Davis

A formal method of collecting timely information in a presentable form in order to facilitate effective decision making and implementation, in order to carry out organisational operations for the purpose of achieving the organisational goals.Walter I. Kennevan

A Management Information System is an organized portfolio of formal systems for obtaining, processing, and delivering information in support of the business operations and management of an organization.Zwass (1992)


MIS Meaning

MIS Meaning: A management information system is an acronym of three words, viz., Management, information, system. In order to fully understand the term MIS, let us try to understand these three words.

  1. Management: Management is the art of getting things done through and with the people in formally organised groups.
  2. Information: Information is data that is processed and is presented in a form which assists decision-making. It may contain an element of surprise, reduce uncertainty or provoke a manager to initiate an action.
  3. System: A system is an orderly grouping of interdependent components linked together according to a plan to achieve a specific goal. The term system is the most loosely held term in management literature because of its use in different contexts.

Components of MIS

The major components of MIS are:

Which of the following is not a characteristic of a marketing information system?
Components of MIS

  • People Resources: People are required for the operation of all information system.
  • Data Resources: Database holds processed and organized data.
  • Software Resources: It includes all sets of information processing instruction.
  • Hardware Resources: Include all physical devices and materials used in information processing.
  • Process: is a step undertaken to achieve a goal.

As, We have covered the basic concept of management information system which includes what is MIS, MIS definition, MIS meaning, MIS components.

Now, let us move further and try to understand MIS objectives, MIS characteristics, MIS advantages, MIS role, MIS challenges, MIS limitations etc.


Objectives of MIS

What is MIS objective: MIS has five major objectives which include:

  1. Data Capturing
  2. Processing of Data
  3. Storage
  4. Retrieval
  5. Dissemination

Which of the following is not a characteristic of a marketing information system?
Objectives of MIS

These MIS objective are discussed below in detail.

Data Capturing

MIS capture data from various internal and external sources of the organization. Data capturing may be manual or through computer terminals.

Processing of Data

The captured data is processed to convert into the required information. Processing of data is done by such activities as calculating, sorting, classifying, and summarizing.

Storage of Information

MIS stores the processed or unprocessed data for future use. If any information is not immediately required, it is saved as an organization record, for later use.

Retrieval of Information

MIS retrieves information from its stores as and when required by various users.

Dissemination of Information

Information, which is a finished product of MIS, is disseminated to the users in the organization. It is periodic or online through a computer terminal.


Characteristics of MIS

What is MIS Characteristic? MIS plays a very important role in every aspect of an organization. These characteristics are generic in nature. 

Following are the characteristics of MIS:

  1. System Approach
  2. Management Oriented
  3. Need-Based
  4. Exception Based
  5. Future Oriented
  6. Integrated
  7. Long Term Planning
  8. Sub-System Concept
  9. Central Database
Which of the following is not a characteristic of a marketing information system?
Characteristics of MIS

System Approach

The information system follows a System’s approach. The system’s approach implies a holistic approach to the study of system and its performance in the light for the objective for which it has been constituted.

Management Oriented

The top-down approach must be followed while designing the MIS. The top-down approach suggests that the system development starts from the determination of management needs and overall business objectives.

The MIS development plan should be derived from the overall business plan. Management oriented characteristic of MIS also implies that the management actively directs the system development efforts.

Need-Based

MIS design and development should be as per the information needs of managers at different levels, strategic planning level, management control level and operational control level. In other words, MIS should cater to the specific needs of managers in an organization’s hierarchy.

Exception Based

MIS should be developed on the exception-based reporting principle, which means an abnormal situation, i.e. the maximum; minimum or expected values vary beyond tolerance limits. In such situations, there should BE exception reporting to the decision-maker at the required level.

Future Oriented

Besides exception-based reporting, MIS should also look at the future. In other words, MIS should not merely provide past or historical information; rather it should provide information, on the basis of projections based on which actions may be initiated.

Integrated

Integration is a necessary characteristic of a management information system. Integration is significant because of its ability to produce more meaningful information.

For example, in order to develop an effective production scheduling system, it is necessary to balance such factors as setup costs, Workforce, Overtime rates, Production capacity, Inventory level, Capital requirements and Customer services.

Long Term Planning

MIS is developed over relatively long periods. Such a system does not develop overnight. A heavy element of planning is involved. The MIS designer must have the future objectives and needs of the company in mind.

Sub-System Concept

The process of MIS development is quite complex and one is likely to lose insight frequently. Thus, the system, though viewed as a single entity, must be broken down into digestible sub-systems which are more meaningful at the planning stage.

Central Database

A central database is a mortar that holds the functional systems together. Each system requires access to the master file of data covering inventory, personnel, vendors, customers, etc. It seems logical to gather data once, validate it properly and place it on a central storage medium, which can be accessed by any other subsystem.


Advantage of MIS

A good management information system can be used not only for the storage of electronic data alone but must be able to support the analysis required by management. There are many advantages of MIS which are utilised by manager to achieve organization goal.

The following are some of the benefits of a good MIS.

  • Increased customer satisfaction
  • Improved quantity and quality of information
  • Improved quality and quantity management decisions
  • Improved responsiveness number of the competitor’s condition
  • Improved operational efficiency and flexibility
  • Improved quality of internal and external communications
  • Improved quality of planning
  • Improved quality control and supervision

Role of MIS

A management information system (MIS) plays an important role in business organizations.

What is MIS role: There are many roles of MIS and some of the important MIS role are discussed below:

  1. Decision making
  2. Coordination among the department
  3. Finding out Problems
  4. Comparison of Business Performance
  5. Strategies for an Organization

Which of the following is not a characteristic of a marketing information system?
Role of MIS

Decision making

Management Information System (MIS) plays a significant role in the decision-making process of any organization. In any organization, a decision is made on the basis of relevant information which can be retrieved from the MIS.

Coordination among the department

Management Information System satisfy multiple need of an organization across the different functional department.

Finding out Problems

As we know that MIS provides relevant information about every aspect of activities. Hence, if any mistake is made by the management then MIS, information will help in finding out the solution to that problem.

Comparison of Business Performance

MIS store all past data and information in its Database. That why the management information system is very useful to compare business organization performance.

Strategies for an Organization

Today each business is running in a competitive market. An MIS supports the organization to evolve appropriate strategies for the business to assent in a competitive environment.


Challenges of MIS

What is MIS Challenges: There are three major challenges of MIS: high cost, training of employees and maintenance cost. These are briefly discussed below:

  1. High Cost
  2. Training of Employee
  3. Maintenance Cost

High Cost

Development of new computerized based information system is a problem for the organization due to the cost factor and it creates problems because with the change of time there is need of up-to-date of the information system.

Training of Employee

Employees should have the capacity of learning of the information system with the changing competitive and business environment; otherwise it will be difficult for the organization to stay in the market.

Maintenance Cost

Sometimes a problem arises due to server crash and website crash. Sometimes it leads to the loss of information. So, maintenance cost is needed to tackle the above problem.


Limitations of MIS

Even though MIS has many benefits but it also has its limitations. Limitations of MIS are discussed below:

  • While MIS may solve some critical problems but it is not a solution to all problems of an organization.
  • It cannot meet the special demands of each person.
  • MIS if designed in an improper manner does not serve the management and hence is of little relevance.
  • The MIS is not good if the basic data is obsolete and outdated.
  • Mostly information provided by the MIS is in quantitive form. Hence, it ignores the qualitative information like the attitude of an employee.

Requirements of Management Information System

Following are the requirements of a management information system:

  1. Database
  2. Qualified System and Management Staff
  3. Top Management Support
  4. Active Participation of Operating Management
  5. Control and Maintenance of Management Information System
  6. Evaluation of Management Information System

Read Complete: Requirements of Management Information System


Summary

Management Information Systems (MIS), referred to as Information Management and Systems, is the discipline covering the application of people, technologies, and procedures collectively called information systems, to solving business problems.

Got to Topic: 1. What is MIS? 2. MIS Definition 3. MIS Meaning 4. MIS Components 5. MIS Objectives 6. MIS Characteristics 7. MIS Advantage 8. MIS Role 9. MIS Challenges 10. MIS Limitations 11. Requirements of Management Information System


Reference

  1. Sadagopan, Management Information System, 2007, Prentice Hall of India.
  2. McLeod, R. and George P Schell (2008). Management information systems (10th ed.). Pearson Education India
  3. C. W. Frenzel and J. C. Frenzel, 2004. “Management of Information Technology”, 4th edition Thomson course technology, Cengage Learning.
  4. Laudon, K. C. & Laudon, J. P. Management Information Systems: Managing the Digital Firm. 10th ed. Prentice-Hall and Pearson Education, 2006.
  5. http://ocw.mit.edu

FAQ

MIS Definition

Management Information System (MIS) is an integrated man/machine system for providing information to hold up the operations, management and decision making functions in an organization. – G.B. Davis

Role of MIS

There are many roles of MIS and some of the important MIS role are:

Decision making
Coordination among the department
Finding out Problems
Comparison of Business Performance
Strategies for an Organization

Which of the following is not a characteristic of a marketing information system?
Management Information System


Go On, Share article with Friends

Did we miss something in Management Information System Tutorial? Come on! Tell us what you think about our article on What is MIS? Meaning, Definition, Objectives, Role [2020] in the comments section.

Which of the following is not part of the marketing information system?

Monitoring system is not an element of Mkt. Info. Sys. A production monitoring system may form part of a broader management information system, and this may have relevance to marketing (e.g. in respect of future ability to fulfil orders).

Which of the following is not a characteristic of a management decision problem?

exam 1.

Which of these is not a stage of the marketing research process quizlet?

All of the following are steps in the marketing research process EXCEPT: Define the problem and research objectives, develop the research plan, collect the information, compare data to government sources, present the findings.

What is the function of a marketing information system MIS )? Quizlet?

A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.