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Terms in this set (50)Companies that cannot identify any type of competitive advantage are classified as ______. being stuck in the middle ______ is a generic strategy based on appeal to the industrywide market using a competitive advantage based on ______. Overall cost leadership; low cost ______ is the decline in unit costs of production as cumulative output increases. Experience curve An overall cost leadership strategy helps companies erect substantial industry entry barriers through _______. cost advantages gained due to high productivity Select all that apply features Research has found that companies that ______. use multiple forms of competitive advantage (e.g., cost leadership and differentiation) outperform those that do not Select all that apply tight cost and overhead controls Salvamoser Steel fabricates widgets. When the company first began production, it had high unit costs because it was trying to figure out the most efficient manufacturing method. After a few years, Salvamoser Steel had ironed out its production issues, and unit costs of production declined, even as cumulative output increased. This is known as ______. the experience curve Select all that apply Low-cost leaders can earn returns even when intense rivalry erodes profits. Which type of strategy is based on creating differences in the firm's product or service offering by creating something that is perceived industrywide as unique and valued by customers? differentiation Select all that apply Rivalry is decreased
because brand loyalty lowers customer sensitivity to price. Focus strategies exploit ______. one or more specific segments by tailoring specific strategies to serve them Select all that apply information technology Select all that apply information Select all that apply Integrating value-chain activities lowers costs so the company can better withstand increases by suppliers. Firms that use a differentiation strategy may be able to decrease buyer power ______. since buyers lack comparable alternatives and are less price-sensitive A ______ strategy is a firm's generic strategy based on appeal to a narrow market segment within an industry. focus Companies can use combination strategies with technology to ______. link their value chain with the value chains of their customers and suppliers A firm's ability to manufacture unique products in small quantities at low cost is known as ______. mass customization Select all that apply They decrease industry rivalry. Which of the following statements about platform markets is true? Firms in platform markets act as intermediaries between buyers and sellers. The (1) (2) cycle refers to the stages that typically occur over the life of an industry. 1. industry Select all that apply rapid technological change and operating losses Select all that apply developing brand
recognition Select all that apply strategic emphasis on efficient operations and company exiting industry Which of the following is an example of a platform firm? Amazon Click and drag on elements in order 1. introduction The ______ stage is the first stage of the industry life cycle. introduction The ______ stage is the second stage of the industry life cycle. growth The ______ stage is the third stage of the product life cycle. maturity Select all that apply Allow a product to assume a new competitive position in its category. The ______ stage is the fourth stage of the industry life cycle and is characterized by falling sales and profits. decline Select all that
apply Prospects are limited if all competitors remain. Select all that apply maintaining One reason a company would use a maintaining strategy for a declining stage product would be ______. because the potential exists to continue to earn revenues and profits. Companies that use a ______ positioning strategy offer products with fewer product attributes and lower prices, in contrast to the industry tendency to continuously augment products as part of the product life cycle. reverse Select all that apply increasing price competition Select all that apply Changes in customer tastes or technology decrease product demand. Maintaining, harvesting, consolidating, and exiting are the four basic strategies available in the ______ phase. decline ______ refers to keeping a product going without significantly reducing marketing support, technological development, or other investments, in the hope that competitors will eventually exit the market. Maintaining One reason for a company to use a harvesting strategy for a declining product is to ______. earn as much profit as possible by quickly reducing costs in the value chain's primary and support activities Select all that apply how the exit will affect employees skilled in producing the
product Select all that apply maturity ______ involves obtaining as much profit as possible and requires that costs be reduced quickly. Harvesting ______ involves dropping the product from a firm's portfolio. Exiting the market ______ is when firms in a turnaround situation discontinue product lines that are either only marginally profitable or are losing money and focus on a few core profitable areas. Selective product and market pruning A(n) ______ strategy involves reversing a decline in a company's performance and returning it to growth and profitability. turnaround ______ is when firms in a turnaround situation seek to eliminate costs and improve productivity through small gains that accumulate over a period of time. Piecemeal productivity improvements JK Industries is a diversified company that has been in business for decades. Its healthcare division has been profitable, but its line of prestige beauty products has been losing money. JK decides to discontinue its line of prestige beauty products and focus its efforts on the healthcare lines that have been most promising. Which strategy is JK using? selective product and market pruning Select all that
apply benchmarking specific activities against industry leaders Students also viewedSM Chapter 6 Book75 terms casey_derry MGMT 468 - Ch 532 terms Alex_Symonds Strategic Management82 terms Emilyadkins15 MGMT 468 Chapter 576 terms Hannah_Muntz Sets found in the same folderChapter 756 terms Lacey_Worley4 Chapter 838 terms Lacey_Worley4 Chapter 259 terms Lacey_Worley4 Chapter 450 terms Lacey_Worley4 Other sets by this creatorChapter 1163 terms Lacey_Worley4 Chapter 1254 terms Lacey_Worley4 Chapter 856 terms Lacey_Worley4 Chapter 1070 terms Lacey_Worley4 Verified questions
question Which of the following statements is most correct? a. If a firm’s expected basic earning power (BEP) is constant for all of its assets and exceeds the interest rate on its debt, adding assets and financing them with debt will raise the firm’s expected return on common equity (ROE). b. The higher a firm’s tax rate, the lower its BEP ratio, other things held constant. c. The higher the interest rate on a firm’s debt, the lower its BEP ratio, other things held constant. d. The higher a firm’s debt ratio, the lower its BEP ratio, other things held constant. e. Statement a is false; but statements b, c, and d are true. Verified answer
question Which fluctuate more—long-term or short-term interest rates? Why? Verified answer
question If a “typical” firm reports $20 million of retained earnings on its balance sheet, could its directors declare a$20 million cash dividend without having any qualms about what they were doing? Explain your answer. Verified answer
question Explain whether the following statement is true or false: $100 a year for 10 years is an annuity; but$100 in Year 1, $200 in Year 2, and$400 in Years 3 through 10 does not constitute an annuity. However, the second series contains an annuity. Verified answer Other Quizlet setsEzra Chapter 423 terms penny_mcglawnTeacher The Twelve Apostles40 terms shelseamp Criminal Procedure84 terms Kyle_Eads12 GSU Marketing Exam 2 - Chapters 6-1060 terms Thanh_Nguyen172 What best describes a differentiation strategy quizlet?Differentiation Strategy. a strategy that helps companies succeed by differentiating their product in order to persuade customers to pay more for it. Distribution. the function that moves finished products from operations to wholesalers, retailers, or end consumers.
Which one of the following is a characteristic of product differentiation?The elements of differentiation include product design, marketing, packaging, and pricing. A product differentiation strategy should demonstrate that a product has all the features of competing choices but with additional exclusive benefits no one else offers.
How can a company gain competitive advantage through differentiation quizlet?A firm can achieve competitive advantage either by supplying an identical product or service at lower cost or by supplying a product or service that is differentiated in such a way that the customer is willing to pay a premium price.
When can differentiation strategies increase a company's profitability?3. Better profit margins. When products are differentiated and turned into higher-quality products, it offers more opportunity for larger profit margins. For example, if your target market is willing to pay a higher price for top quality or better value, you may generate more revenue with fewer sales.
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