1. INFORMATION EFFECT: relevant information is spread by firms or individuals to other members of their social network. * this is the KEY to the turning wheel* Show 2. CONNECTED EFFECT: outcome of social media that SATISFIES humans innate need to connect with other people. ** this is bidirectional: people learn what their friends are interested in, but they also broadcast their own interest and opinions to those friends. 3. NETWORK EFFECT: outcome of social media ENGAGEMENT in which every time a firm or person posts information, it is transferred to the posters vast connections across social media, causing the information to spread instantaneously. ** when a person or company post something on social media, other people or firms in their network might repost is, as when one "shares" on Facebook. 4. DYNAMIC EFFECT: Social media rn game to use TWOFOLD. First it describes the way in which info is exchanged to network participants through back and forth commutations in an active and effective manner. This back and fourth exchange promotes engagement, which makes consumers more likely to buy. ** an influencer posts a beautiful set of mink lashes online, the followers of that influencer would buy them because they like how they look. 5. TIMELESS EFFECT: social media engagement is concerned with the firm being able to engage with the customer at the right place and time— that is, 24/7 from any location. To be effective, firms must, in fact, respond quickly or the timeliness effect benefit diminishes. Recommended textbook solutions
 Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions
Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions
Fundamentals of Financial Management, Concise Edition10th EditionEugene F. Brigham, Joel Houston 777 solutions
Business Math17th EditionMary Hansen 3,734 solutions Recommended textbook solutions
Fundamentals of Financial Management, Concise Edition10th EditionEugene F. Brigham, Joel Houston 777 solutions
Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions Intermediate Accounting14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield 1,471 solutions
Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions Upgrade to remove ads Only ₩37,125/year
Terms in this set (30)When Best Buy provides a loyal customer with a relevant coupon, based on previous purchases through his or her mobile phone, while the customer is in the store, this is an example of relevancy and exciting the customer. What are the activities included in the 4E framework for digital marketing? excite, educate, experience, engage Red Letter Days encourages Facebook and Twitter followers to post pictures with their mothers and tell why she deserves a day off and a chance to win a free lunch at a top London restaurant. In doing so, the restaurant is focusing on which aspect of the 4E framework? exciting To get customers excited about a digital offer, the offer must be relevant and aimed at a target audience. While shopping online for gardening supplies, Lana visited a website for a company she had heard advertised on Home and Garden Television (HGTV). Although she was not familiar with this particular firm, Lana was able to learn about the company's value proposition as well as the benefits of their products through their website and decided to purchase a product. Which aspect of the 4E framework does this represent? educate the customer Being able to download a chapter of a new book before buying it or trying out a software option for a month before purchasing are examples of which aspect of the 4E framework? experience the product or service If successful, marketers utilizing the first three Es of the 4E framework will have achieved the goal of ________ the customer. engaging The second element of website design involves the traditional contextual elements. What do these contextual elements needed to be aligned with? target market(s) In terms of the 4E framework, a company that utilizes a media-sharing site such as YouTube does so to help consumers experience the company's goods or services. Which digital marketing outlet would fall under the category of a "thought-sharing site"? American Express Open Forum What type of blogs are central to their digital marketing efforts? corporate blogs How does a microblog differ from a personal blog? Microblogs allow people to share their thoughts, opinions, and feelings with the entire world, while personal blogs are created by and usually for individuals. Which of the seven critical elements of online marketing is best addressed by thought-sharing sites? community If Katy Perry tweets a closeup of her eyelashes, lengthened using her favorite CoverGirl® mascara, CoverGirl will have instantly reached all her millions of followers. This is an example of the network effect Facebook Groups allows users who have similar interests to interact and form a community. What effect does this represent? connected effect A Major League baseball team wants to reach out to fans in their stadium to offer them seat upgrades. Which technology would they use? beacon technology In China, the app Weixin allows users to send videos, photos, messages, web links, status updates, and news. This app meets people's need to socialize A person who has downloaded the Flipboard app on his or her smartphone to get full-screen magazines, multiple news and entertainment sources, entertainment, local news, and business news is attempting to fulfill which motivation for using a mobile application? discovery A person who wishes to fulfill the need for "me time" would most likely download which app? netflix Showrooming is associated with apps designed to fulfill which primary motivation? shop When a game or app prompts users to make purchases to enhance the app or game, it is referred to as a(n) in-app purchase What depicts the three-stage online, social, and mobile media engagement process? listen, analyze, do Marketers analyze comments posted by consumers on sites such as Facebook, Twitter, and online blogs to assess the favorability or unfavorability about a company and its products in a process known as sentiment analysis. Aaron's company recently launched a campaign to promote a new product. It is Aaron's job to monitor customer feedback from various social media sources to see whether or not the new product is garnering favorable reviews. The technique for measuring this type of data is called ________ analysis. sentiment Which of the following is not a metric used by digital marketers to analyze data collected from social media? cookie tracking The company that you work for, Fast Rockets, wants to analyze data that come from other sites, such as measuring where people have come from to get to Fast Rocket's site. What would you recommend that your company use to determine how people searched the Internet to find its products? keyword analysis It is important to determine the amount of traffic using a particular site, visits to the blogs, or tweets about the site. A measure used for this purpose is the number of hits What is the third step involved in developing and implementing a digital marketing campaign? develop the budget
Which statement regarding the development and implementation of a digital marketing campaign is true? The images and messages used in a digital marketing campaign need to be updated almost constantly. Facebook's Ad Manager offers various metrics and reports, such as number of clicks on ads, audience demographics, and ad performance for specific time periods. This information would be used in which step of developing a digital marketing campaign? monitor and change Other sets by this creatorChapter 11: Defaults, Workouts, and Foreclosures10 terms SamuelPerk Chapter 10 deeds, title, and closing33 terms SamuelPerk Chapter 9 Valuation and Financing of Real Estate11 terms SamuelPerk chapter 732 terms SamuelPerk Recommended textbook solutions
Fundamentals of Financial Management, Concise Edition10th EditionEugene F. Brigham, Joel Houston 777 solutions
Business Math17th EditionMary Hansen 3,734 solutions Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions
Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions Other Quizlet setsCytology Chapter 0331 terms Panda_Bones Pearl Harbor Fact Flashcards44 terms Sam_IxPLUS Disabilities Style Guide92 terms thezwomann Exam #1: (Ch 1, 2, 11, 12, 13, and 14)25 terms Kitkat_Dragon |
Which of the following is a traditional contextual element of website design Quizlet
zusammenhängende Posts
Urheberrechte © © 2024 toptenid.com Inc.
