Presentation on theme: "Chapter 5 Review Questions"— Presentation transcript: 1 Chapter 5 Review Questions Show
2 Which of the following best defines what is implied by the symbolic self-completion theory?
3 The body is adorned or altered in some way in every culture 4 Attributes of
self-concept can be described along several dimensions
5 Mary Jane is a very conservative businesswoman by day
6 Grace Norris is a 50-year-old housewife who recently selected Chrysler's PT Cruiser as her new car. To some extent, she selected the car because it is practical and has ample storage space for groceries and other items she gets on her many shopping trips. On the other hand, she also confesses that she selected the car because of its "bad boy" image. "It looks like a gangster car from the 1930s," says Grace. "It says 'don't mess with me,' " she tells
her friends. Grace is exhibiting _________ in her selection of a car. Gestaltism symbolic consumerism symbolic interactionism Draconian fantasies
7 Arthur was asked to speak in front of a group of
downtown business persons during the noon hour. He noticed that as he spoke, one person appeared to be napping and another frowned during the entire presentation. "I'm not going to do that again," Arthur promised himself. "I am not a good public speaker." Which of the following terms best reflects Arthur's perception of himself and his ability as a speaker? Multiple selves Ideal self Actual self Looking-glass self 8 Jane Jones loves liver and onions
9 Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the _________ self. extended
actual social looking-glass 10 Fred Johnson lives, eats, and breathes pro football
11 One study of young male beer drinkers found a segment
that was characterized as "losers." These were men who worked hard but had little chance of promotion, and although they enjoyed life, thought that they were never going to get ahead. Beer ads made to this segment had a very high fantasy appeal. What relationship between the concepts of self in this segment was being assumed by the marketers? This segment had a strong looking-glass self. This segment had a large gap between their real and ideal selves. This
segment had low self-esteem. This segment had a culturally defined inner self that was much different from their public self.
12 Essay Questions: Briefly comment on gender differences in socialization, female sex roles, and male sex roles in our
society. In many societies, males are controlled by agentic goals, which stress self-assertion and mastery. Females, on the other hand, are taught to value communal goals, such as affiliation and the fostering of harmonious relations. Each society creates a set of expectations regarding the behaviors appropriate for men and women and finds ways to communicate these priorities. This training begins very early in a child's life. Today, the field of marketing tends to be
dominated by male values. This, however, is changing. 13 Essay Questions: Ben is a little nervous about how he will be perceived when he arrives for a job interview. He got his hair cut and wore his most expensive business suit so he would appear more like the person the firm would hire at an executive level. He
knows that he "cleans up well" and hopes that will compensate for a weak resume. Explain in terms of symbolic interactionism what Ben is doing. Symbolic interactionaism stresses the importance of how relationships with other people form our concepts of self. Members of the same group have shared meanings, which can be reflected by behavior, symbols, and products. Although this is a new situation for Ben, his self-concept has been partially formed by how other people
reacted to him in the past. He has defined himself as executive material because of this past treatment, and trusts that other people will share the same consensus when he presents the appropriate presentation with its symbolic meaning. Which of the following refers to the positivity of a person's self concept?Self-esteem refers to the positivity of a person's self-concept.
Which of the following refers to a Consumers subjective evaluation of his or her physical self?Ideal beauty refers to a consumer's subjective evaluation of his/her physical appearance.
What is the term for the beliefs a person holds about his or her own attributes and how they evaluate themselves on these qualities?Self Concept: The beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.
Which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods foreign cars cigarette holders or perfume?Chapter 7 Consumer Behavior-12e. |