When Linda saw the ad for the new and improved Swiffer mop she rushed out and bought one she can be considered to have the trait of?

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A

find it hard to manage complex decisions on a daily basis.

B

prefer to take short cuts and rely on peripheral product information.

C

purchase more products related to science and technology than their counterparts.

D

enjoy thinking extensively about potential product purchases.

Choose correct answer/s

A

consumer attitudes to products that are connected to romance and online dating services.

B

how values relate to a five-dimension personality scale.

C

nine consumer segments based on the values they endorse.

D

consumption patterns that are motivated by price bracket concerns.

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A

be shy and self-aware in their product choices, preferring to opt for safe choices

B

routinely exhibit bravado in public situations

C

be easily embarrassed by poor consumer choices

D

make choices that allow them to present a positive view of the self to others

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D

public self-consciousness.

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C

allocentric orientation.

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A

The promotion shows a man in his kitchen carefully preparing a meal for a group of his co-workers.

B

The promotion emphasizes the satisfaction that a customer gets when he works with a successful team at his office.

C

The promotion shows a man leaving his office late at night and smiling when he looks at a printout of his new financial statement.

D

The promotion shows a man enjoying his spare time with his family.

Choose correct answer/s

A

they enjoy spending time in the kitchen and preparing meals.

B

they have more of an individualistic orientation toward products, associations, and society.

C

they have a group orientation and enjoy doing things with large groups of people.

D

They are more likely to have odd habits because of unresolved conflicts from their childhood.

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D

perceptual selectivity.

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B

the John Deere tractor symbol.

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B

snobbish, sophisticated

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C

environmental symbolism

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B

product complementarity.

21.On the way back from work, Matt is shopping at Walmart and very quickly picks up everything on his shopping list that he needs.Because it went quickly he feels good, he keeps shopping. This is an illustration of:a.Purchase momentumb.Conspicuous behaviourc.Ziff’s lawd.Selection acceptance22.Sometimes purchase decisions characterised by ___ are so routinized that consumers make them with minimal effort and without

conscious control. This could happen much more in lower “value” products.

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23.After planning for a long time, Allison is in the market to purchase a new computer. She uses a decision strategy whereby she evaluatesall of the available options to come up with the best possible decision. This is an example of:24.When Jenny goes to the supermarket to purchase cereal, she is overwhelmed by the sheer number of brands, flavours, and options. This

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25.Because a goal of lifestyle marketing (and marketers like Marks and Spencer OR. North Face) is to allow consumers to pursue their chosenways of enjoying their lives and expressing their social identities, a key aspect of this strategy is to:a.Ensure you have a popular celebrity for a spokespersonb.Make the product available everywherec.Focus on product usage in desirable social settingsd.Set a low price pointe.Resort to limited communication and keeping people away26.Many researchers in the field believe that it is wrong to use motivational research, largely based on Freudian theories, to study

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27.When Linda saw the ad for the new and improved Swiffer mop in Christmas 2019, she rushed out and bought one. She can be consideredto have the trait of:

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When Linda saw the ad for the new and improved Swiffer mop she rushed out and bought one she can be considered to have the personality trait of?

Is referred to as an individual's unique psychological makeup and how these features consistently influence the way that person will respond to their environment?