Brainstorming is often touted as a great technique that business professionals can use to generate new and unique ideas. It’s a term that’s thrown around quite a bit, and is often used interchangeably with other problem solving and idea generation techniques. Brainstorming has become part of our daily lexicon in business, and with good reason. But
what is brainstorming, and why is it an important technique for business professionals? Brainstorming is a group creativity technique used to find a solution to a specific problem. Individuals or teams use various brainstorming techniques to gather and record new ideas in a free-flowing manner. This article will tackle these two questions, and give you some examples of brainstorming topics or problems
that are common in various business settings. [Free eBook] The Ultimate Guide to Visual Project Planning Brainstorming is a group creativity technique that is often used to find a solution to a specific problem. This is accomplished by gathering and recording new ideas from team members in a free-flowing manner. Brainstorming sessions are usually made up of a handful of core team members, and typically are led by a director or facilitator. Brainstorming originated from an advertising executive named Alex F. Osborne, and dates back to around 1939. Frustrated with his employees’ inability to generate creative new ideas, Osborne began developing new methods for problem solving that focused on a team-based approach to work. He began hosting group-thinking sessions, and discovered that this approach led to a significant boost in the quality and quantity of new ideas. Osborne coined these group meetings “brainstorm” sessions, and wrote about the technique in later publications. During these brainstorming sessions, ideas are collected and recorded using whatever tool is available to the team. Modern businesses have begun to adopt digital brainstorming tools to speed up the process and make the review phases faster and more productive. Quantity of ideas is usually emphasized over quality, with the goal of generating as many new suggestions as possible. Once all ideas have been collected, the team then evaluates each of them and focuses on the ones that are most likely to solve the problem. The four principles of brainstormingWhile brainstorming has evolved over the years, Osborne’s four underlying principles are a great set of guidelines when running your own sessions. These principles include:
Brainstorming techniques and processes helps your team innovate and work collaboratively. There’s no single right way to hold a brainstorming session. In fact, holding individual or reverse brainstorming sessions can both be helpful activities for generating new ideas. Your goal should always be to use the process that works best for you and your team. Why is brainstorming important?If you’ve ever held a brainstorming session, you likely know that they can be very effective for generating new ideas, and finding solutions to a problem. This is largely due to the many advantages of brainstorming that help teams work more collaboratively towards a common goal. Some of the advantages of brainstorming for businesses and individual productivity include:
In summary, the core advantages of
brainstorming are its ability to unlock creativity by collaboration. It’s the perfect technique to use for coming together as a team, and can help to generate exciting new ideas that can take your business to a new level. Examples of when brainstorming would be usefulAs you can probably guess, brainstorming is a technique that can be used in a wide variety of different situations. It can be in both your personal and professional life to help you find new ideas and solutions to different problems you’re working on. Because of this versatility, brainstorming is a widely used technique among companies and teams of all sizes. To get you thinking about where you can use brainstorming, here are some examples of scenarios when this technique might be useful. Scenario #1Your content and product marketing teams need to generate new messaging ideas for an upcoming product launch. You have a set of new features that you know will be exciting for your users, but you’re struggling to find the right words to convey their importance and benefits. Calling a brainstorming session to generate new messaging ideas would be a perfect way to start this writing process. As a team, you can throw as many ideas and slogans together as you can, and then refine them together to get a clear picture of the direction going forward. Scenario #2You’ve been tasked by your executive team to come up with a growth strategy for the coming fiscal year, which focuses on expanding your footprint into your most successful markets. You know that there is room for growth, but aren’t sure which areas to focus on. Gathering the key stakeholders in your department and across the organization for a brainstorming session will help you quickly gather a list of growth opportunities. Each team member will have their own ideas for growth within their role which can be added to a longer list of strategic possibilities. Scenario #3Your product development team has been repeatedly running into an issue with a new version of your software. Because of the complexity of the project, it’s difficult to tell what the root cause of the problem might be. These are just three high level examples of brainstorming. This technique is incredibly versatile, and can be applied to virtually any problem or goal that your business needs to address. The advantages of brainstorming are many, and we highly recommend that you start to incorporate it more throughout your business operations. The Ultimate Guide to Visual Project Planning Download this free eBook to get a primer on the concept of visual project planning, an exclusive Project Planning Visualization Toolkit, and 13 downloadable visual project planning templates to get you started right away! What is the importance of brainstorming quizlet?Brainstorming is an excellent way to foster creative thinking about a problem. The aim of brainstorming is to produce numerous new ideas, and to derive from them themes for further analysis.
What strategies can you use to brainstorm for speech topics?This method of brainstorming involves writing down a list of your experiences, interests, hobbies, skills, beliefs, etc. Write down anything that pops into your head, no matter how trivial you think the topic may be. From this list, a general subject area may emerge that can help you pick a more narrow topic.
When brainstorming you should not your ideas?Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas. You're trying to open up possibilities and break down incorrect assumptions about the problem's limits. Judgment and analysis at this stage stunts idea generation and limit creativity.
When selecting a topic for a public presentation is best to focus on?Terms in this set (15)
When selecting a speech topic, the suggestion is to draw upon your experiences, expertise and/or interests.
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