What technique in of advertising refers to the use of hidden or disguised messages?

Latest Advertisement MCQ Objective Questions

Advertisement Question 1:

Which media is useful for illiterate consumers?

1. Print media
2. Broadcast media
3. Posters/Hoardings
4. Transit means

Answer (Detailed Solution Below)

Option 2 : Broadcast media

The correct answer is Broadcast media.

• For illiterate consumers ''Broadcast media'' is more useful as comparison to Print media, Posters/ Hoardings, Transit means.
• For illiterate consumers it is difficult for illiterate consumers to decode print media, and posters/hoardings.
• Examples of broadcast media are advertisement, radio etc. which can be easily decoded by illiterate consumers. 

Advertisement Question 2:

Personal selling is not targeted towards

1. Mass audiences
2. Personal contact
3. Two way communication
4. Quick feedback

Answer (Detailed Solution Below)

Option 1 : Mass audiences

The correct answer is Mass audiences.

Personal Form or Personal contact - In personal selling the salesperson and the customers build a personal connection. In other words, both sides are in face each other.

Relationship Development - Through personal selling, a relationship is created between the salesperson and customer. A crucial role for this kind of interaction exists in sales.

Oral Conversation or Two way communication- The salesperson and the customer have an oral discussion about the product's features, such as the cost, color, form, design, manner of use, etc.

Quick response to Queries or Quick feedback - Customers can ask questions about the product. The salesperson provides prompt responses to these questions and allays the customer's concerns.

Acquiring Extra Information - Normally, a business is aware of the preferences of the customers before launching its product. However, during personal selling, when the salesperson is in close to the customers, he or she learns more about their preferences and tastes.

Genuine Sale - Under personal selling, the customers are not only given information about the product but are also given the opportunity to purchase it.

Therefore, Targeting Mass audiences is not feature of Personal selling. It is feature of Advertisement of Marketing.

Advertisement Question 3:

The best means of increasing sale of an article is

1. Exhibition
2. Fairs
3. Advertisement
4. None of these

Answer (Detailed Solution Below)

Option 3 : Advertisement

The correct answer is Advertisement.

• Communication can take the form of advertising. It is a marketing tactic that conveys numerous messages on goods or services, cost, and other topics.
• The purpose of the advertisement is to persuade and enlighten consumers about any service or good available on the market.
• Advertisement is the best way of promotion, as it expands the production rate and sale of any product.

• It aids the company in growing its market share and brand equity.
• It aids the business in efficiently and effectively reaching its target market.
• It aids the business in launching its new product and service offerings amid much excitement.
• It aids the business in gaining a market advantage and competitive edge.
• The customer is informed about the brand's products, history, and journey.
• It aids the business in achieving its sales goals and reaping greater earnings.

Advertisement Question 4:

An automobile company giving its advertisement in the newspaper for a new product is an example of which type of advertising?

1. Reminder advertising
2. Reinforcement advertising
3. Persuasive advertising
4. Informative advertising
5. Comparative advertising

Answer (Detailed Solution Below)

Option 4 : Informative advertising

The correct answer is- Informative advertising.

• Informative advertising is a method of presenting information and data to audiences in such a way that they are able to comprehend them. Simple facts are conveyed, and one is led to believe them.
• It informs the audience about the product's features and benefits. It is a method of advertising that is objective. Although there is the least emotional involvement with the viewer, the information is shared in an engaging manner.

• For starters, informational advertising can help you build a solid brand reputation by convincing them that you are a trustworthy source of information.
• Second, you'll be able to educate others. Even if you have a fantastic product, that doesn't mean your customers will use it to its full potential.
• Finally, informational commercials are the most effective way to generate demand for a new product.
• Furthermore, intelligent advertising aids marketers in avoiding future lawsuits. In the pharmaceutical, tobacco, and beauty industries, this is extremely common.
• Companies can benefit from informative advertising in a variety of ways.
• Furthermore, consumers are more likely to believe figures and statistics in this form of advertisement.

Hence, the correct answer is-An an automobile company giving its advertisement in the newspaper is an example of informative advertising. 

Advertisement Question 5:

Mass communication with customer or potential customers, usually through paid public media is known as

1. publicity
2. sales promotion
3. advertising
4. public relations
5. brand building

Answer (Detailed Solution Below)

Option 3 : advertising

The correct answer is advertising

Advertising:

• Advertising is the concept of communicating a message about items and services to a consumer so that the buyer may understand the offering, including its features, uniqueness, price, offer, benefits, and value, and be persuaded to buy.
• Advertisements are displayed utilising various media such as TV, print, radio, online, digital, social media, outdoor, and more to highlight the value to the customer. One of the most important aspects of marketing is branding.
• An advertisement emphasises the product/benefits service's and establishes a connection with the customer.

• Through media coverage and other means of communication, publicity raises public awareness of yourself, your business, or your brand, products, or services.
• It's frequently used as part of a marketing campaign.
• Publicists assist individuals and businesses in managing their public image with the purpose of enhancing favourable media while minimizing or responding to negative press.

​Public relations:

• Companies, individuals, and organizations utilise public relations as a strategic communication tool to develop mutually beneficial connections with the general public. 
• The main goal of public relations is to keep the brand's reputation positive and to maintain a strategic relationship with the public, potential customers, partners, investors, employees, and other stakeholders, resulting in a positive image of the brand that appears honest, successful, important, and relevant.

Top Advertisement MCQ Objective Questions

In the advertisement communication of which of these product categories would the usage of ‘Nostalgia’ (sentimental and wishful thinking of the past) work effectively?

1. Curtain, bedsheet. pillow cover etc.
2. Pickle, chyawanprash, chilli powder etc.
3. Television, refrigerator, air conditioner etc
4. Laptop, smartphone, e-reader etc

Answer (Detailed Solution Below)

Option 2 : Pickle, chyawanprash, chilli powder etc.

The correct answer is Pickle, chyawanprash, chilli powder etc.

• Nostalgia means the propensity of a person to seek emotional comfort from an acquainted past.
• Advertisers use nostalgia advertising to make modern products look more attractive by touching their feelings.
• When the nostalgic feelings are used by the advertisers inthe concept of marketing, then they are trying to take the consumers back in the simpler time and see the goods or the services with this tinted system.
• This enables the advertisers to link the modern products with the former products in past for the purpose of marketing and to attract potential customers.
• Advertisements of Pickle, chyawanprash, chilli powder use Nostalgia advertising as they link pickle with homemade food and taste, chyawanprash with good health and immunity, and chilli powder with original species thus creating nostalgia.

The best means of increasing sale of an article is

1. Exhibition
2. Fairs
3. Advertisement
4. None of these

Answer (Detailed Solution Below)

Option 3 : Advertisement

The correct answer is Advertisement.

• Communication can take the form of advertising. It is a marketing tactic that conveys numerous messages on goods or services, cost, and other topics.
• The purpose of the advertisement is to persuade and enlighten consumers about any service or good available on the market.
• Advertisement is the best way of promotion, as it expands the production rate and sale of any product.

• It aids the company in growing its market share and brand equity.
• It aids the business in efficiently and effectively reaching its target market.
• It aids the business in launching its new product and service offerings amid much excitement.
• It aids the business in gaining a market advantage and competitive edge.
• The customer is informed about the brand's products, history, and journey.
• It aids the business in achieving its sales goals and reaping greater earnings.

Which media is useful for illiterate consumers?

1. Print media
2. Broadcast media
3. Posters/Hoardings
4. Transit means

Answer (Detailed Solution Below)

Option 2 : Broadcast media

The correct answer is Broadcast media.

• For illiterate consumers ''Broadcast media'' is more useful as comparison to Print media, Posters/ Hoardings, Transit means.
• For illiterate consumers it is difficult for illiterate consumers to decode print media, and posters/hoardings.
• Examples of broadcast media are advertisement, radio etc. which can be easily decoded by illiterate consumers. 

Personal selling is not targeted towards

1. Mass audiences
2. Personal contact
3. Two way communication
4. Quick feedback

Answer (Detailed Solution Below)

Option 1 : Mass audiences

The correct answer is Mass audiences.

Personal Form or Personal contact - In personal selling the salesperson and the customers build a personal connection. In other words, both sides are in face each other.

Relationship Development - Through personal selling, a relationship is created between the salesperson and customer. A crucial role for this kind of interaction exists in sales.

Oral Conversation or Two way communication- The salesperson and the customer have an oral discussion about the product's features, such as the cost, color, form, design, manner of use, etc.

Quick response to Queries or Quick feedback - Customers can ask questions about the product. The salesperson provides prompt responses to these questions and allays the customer's concerns.

Acquiring Extra Information - Normally, a business is aware of the preferences of the customers before launching its product. However, during personal selling, when the salesperson is in close to the customers, he or she learns more about their preferences and tastes.

Genuine Sale - Under personal selling, the customers are not only given information about the product but are also given the opportunity to purchase it.

Therefore, Targeting Mass audiences is not feature of Personal selling. It is feature of Advertisement of Marketing.

Advertisement Question 10:

______________ advertisement is a small, graphic links placed on a web page.

1. Banner
2. Buttons
3. Website 
4. E-mail

Answer (Detailed Solution Below)

Option 1 : Banner

Therefore, a banner advertisement is a small, graphic link placed on a web page.

Advertisement Question 11:

Re-marketing is related with creating demand for ______________.

1. Fresh products
2. Non-usable products
3. Low quality products
4. Renewed use of products

Answer (Detailed Solution Below)

Option 4 : Renewed use of products

Re-marketing:

• Re-marketing is an advertising strategy that maintains contact with potential customers after they visit a business.
• An organization that has the opportunity to gather customer-related information can take advantage of remarketing strategies.
• Re-marketing is a common practice online even though offline businesses and political campaigns frequently use it as well.
• Re-marketing consists of any marketing material that reminds people of businesses they have visited in the past, increasing the likelihood that those customers will make repeat purchases.
• Re-marketing is related to creating demand for renewed use of products.
• The central principle of marketing is to maintain the attention of people who have already shown interest in a business, rather than trying to create awareness about the business.
• If an online retailer has the opportunity to collect the email address of a potential customer who visits their website, the retailer can send them personalized emails containing updates of new products, or give special promotional offers exclusively.
• Businesses that operate in offline mode uses similar methods to stay in touch with past and potential customers.

Therefore, re-marketing is related to creating demand for renewed use of products.

Advertisement Question 12:

What kind of advertising involves kiosks, events and Tradeshows?

1. Print advertising
2. Outdoor advertising
3. Covert advertising
4. Public service advertising

Answer (Detailed Solution Below)

Option 2 : Outdoor advertising

Kiosks, events, and Tradeshows are Outdoor advertising.

Outdoor advertising is when a business runs an advertising campaign in specific geographic locations that reaches the prospects and potential consumers when they are outside their homes. Kiosks, events, and Tradeshows are an example of outdoor advertising.

Kiosks:

• A kiosk refers to a small, temporary, stand-alone booth used in high-traffic areas for marketing purposes.
• Kiosks may be manned by one or two individuals or may be electronic.
• These booths are considered to be low-cost marketing strategies that are great alternatives for new, emerging entrepreneurs.
• The different types of kiosks include employment kiosks, foodservice kiosks, healthcare kiosks, Bitcoin kiosks, and photo kiosks.
• Kiosks can help raise brand awareness and provide an interactive way for consumers to engage with a company. 
   

Events and Tradeshows:

• Trade show marketing refers to an exhibition where companies in a specific industry showcase and demonstrate their new products and services. 

1. Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience. 
2. The phrase "covert advertising" refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola. It is referred to as "covert" because it is not direct advertising, but subliminally viewers often notice the product.
3. Public Service Advertising is using the techniques of commercial advertising for non-commercial purposes. It is mainly used as a tool to promote social welfare. The Governments, Local Bodies, NGOs, and civil society undertake such advertising for multiple reasons, with the central idea of influencing people.

Advertisement Question 13:

Comparing the attributes of two or more brands of advertising is called:

1. Persuasive advertisement
2. Informative advertisement
3. Reminder advertisement
4. Inducing advertisement

Answer (Detailed Solution Below)

Option 1 : Persuasive advertisement

Comparing the attributes of two or more brands of advertising is called Persuasive advertisement.

1. Persuasive advertising aims to convince its audience of a certain belief that leads to action — often buying products.
2. Persuasive advertising uses various techniques to appeal to the logical, emotional, and ethical sides of our decision-making process.
3. Not all buyers are strictly rational in their purchasing decisions and not all buyers are purely emotional. There is room for both objective facts and creativity when it comes to influencing their beliefs, and ultimately, their behavior.
4. Humans respond to many different methods of persuasion and advertisers have learned how to incorporate these techniques into their ad campaigns.
5. One of the methods is comparing the attributes of two or more brands of advertising.

1. Informative advertising is advertising that is carried out in a factual manner. This form of advertising relies solely on the goods or services' strengths and features, rather than trying to convince customers to buy a product using emotion. Information advertising is mainly used for two purposes; to augment market power, and to inform customers of goods and services, prices, and sales conditions
2. Reminder advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it; typically associated with products in the mature stage of their life cycle.

There is no specific term called Inducing advertisement. However the word induced refers to persuading or leading (someone) to do something.

Advertisement Question 14:

In the advertisement communication of which of these product categories would the usage of ‘Nostalgia’ (sentimental and wishful thinking of the past) work effectively?

1. Curtain, bedsheet. pillow cover etc.
2. Pickle, chyawanprash, chilli powder etc.
3. Television, refrigerator, air conditioner etc
4. Laptop, smartphone, e-reader etc

Answer (Detailed Solution Below)

Option 2 : Pickle, chyawanprash, chilli powder etc.

The correct answer is Pickle, chyawanprash, chilli powder etc.

• Nostalgia means the propensity of a person to seek emotional comfort from an acquainted past.
• Advertisers use nostalgia advertising to make modern products look more attractive by touching their feelings.
• When the nostalgic feelings are used by the advertisers inthe concept of marketing, then they are trying to take the consumers back in the simpler time and see the goods or the services with this tinted system.
• This enables the advertisers to link the modern products with the former products in past for the purpose of marketing and to attract potential customers.
• Advertisements of Pickle, chyawanprash, chilli powder use Nostalgia advertising as they link pickle with homemade food and taste, chyawanprash with good health and immunity, and chilli powder with original species thus creating nostalgia.

Advertisement Question 15:

Road blocking advertisement refers to

1. Advertising a product by blocking the road.
2. Creating big blocks for advertising a product. 
3. Advertising a product on multiple TV channels at the same time
4. None of the above

Answer (Detailed Solution Below)

Option 3 : Advertising a product on multiple TV channels at the same time

Road blocking advertisement refers to advertising a product on multiple TV channels at the same time.

1. Road Blocking Advertisement is the practice of placing an advertisement on each available media within a market, to appear at exactly (or as near as possible) the same time.
2. Road blocking is most often used as a means of building high reach levels within a short period of time.
3. Some companies may choose to purchase all or most of the airtime during a given show or event.
4. This eliminates the competition from making an appearance during the show that is deemed most watched by its target audience. Other companies may aim to dominate an entire network or time slot regardless of programming. Still, others may opt for a less all-consuming tactic, by purchasing all the slots leading into and out of commercial breaks. These are considered the most desirable spots because the viewer is most likely to see them while watching a given show. Such domination of prime ad real estate is an effective targeted roadblocking method.
5. Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day or could be the first-page impression of the day. In other words, an advertising campaign would run exclusively across all the advertising units on a medium reinforcing the advertising message.

Thus, option 3 is the correct answer.

What technique of advertising refers to the use of hidden or disguised messages?

What advertising technique pairs a product with a cultural value such as natural scenery or national pride?

Which advertising strategy attempts to persuade consumers?

Which persuasive technique relies on noting that a specific product will restore a person to social acceptability?