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Why is CRM one of the most valuable assets a company can acquire?

Since organizations have not been successful in implementing SCM systems, they have turned their resources towards CRM

CRM has proven to increase customer loyalty and retention and an organization's profitability

It is easy for a company to steal their competitor's loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers

Without CRM it is impossible to effectively manage or cross-sell products to customers

CRM has proven to increase customer loyalty and retention and an organization's profitability

What is enterprise resource planning?

The analysis and redesign of workflow within and between enterprises

A standardized set of activities that accomplish a specific task, such as processing a customer's order

Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations

Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations

What is a client/server network?

Occurs when the sending computer divides a message into a number of efficiently sized units called packets, each of which contains the address of the destination computer.

An intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination.

Refers to the geometric arrangement of the actual physical organization of the computers and other network devices in a network.

A model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients.

A model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients.

What does supply chain management involve?

The management of production material flows between and among stages in a supply chain to maximize total supply chain efficiency

The management of information flows between and among stages in a supply chain to maximize total supply chain costs

The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability

None of the above

The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability

Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?

CRM
SCM
ERP
All of these are correct.

CRM

Application integration is the integration of a company's existing management information systems.

True
False

True

Opportunity management CRM systems target sales opportunities by finding new customers or companies for future sales.

True
False

True

What is selling additional products or services to an existing customer?

cross-selling

up-selling

campaign management system

customer service and support

cross-selling

Cross-selling is increasing the value of the sale.

True
False

False

Up-selling is increasing the value of the sale.

True
False

True

Which of the following operational CRM technologies does the sales department typically use?

campaign management, contact management, opportunity management

sales management, contact management, contact center

sales management, call scripting, opportunity management

sales management, contact management, opportunity management

sales management, contact management, opportunity management

What are drones?

a process that builds—layer by layer in an additive process—a three-dimensional solid object from a digital model

the use of electronic tags and labels to identify objects wirelessly over short distances

unmanned aircraft that can fly autonomously, or without a human

the focus on creating artificial intelligence devices that can move and react to sensory input
Response Feedback:
correct

unmanned aircraft that can fly autonomously, or without a human

What is at the heart of any ERP system?

information
employees
customers
database

database

Procurement is the purchasing of goods and services to meet the needs of the supply chain.

True
False

True

RFID systems are used to create the digital designs and then manufacture the products.

True
False

False

Computer-aided design/computer-aided manufacturing (CAD/CAM) systems are used to create the digital designs and then manufacture the products.

True
False

True

What are two of the primary features of ebusiness components?

eprocurement

elogistics

eprocurement and elogistics

None of these are correct.

eprocurement and elogistics

In the basic supply chain, deliver refers to planning for transportation of goods to customers.

True
False

True

Employee relationship management (ERM) provides web-based self-service tools that streamline and automate the human resource department.

True
False

True

What is a data integration?

the integration of a company's existing management information systems

the integration of data from multiple sources, which provides a unified view of all data

an integration method that sends information entered into a given system automatically to all downstream systems and processes

an integration method that sends information entered into a given system automatically to all upstream systems and processes

the integration of data from multiple sources, which provides a unified view of all data

Which of the following is an extended ERP component?

business intelligence

ebusiness

customer relationship management

All of these are correct.

All of these are correct.

What is an application integration?

the integration of a company's existing management information systems

the integration of data from multiple sources, which provides a unified view of all data

the information entered into a given system automatically to all downstream systems and processes

the information entered into a given system automatically to all upstream systems and processes

the integration of a company's existing management information systems

Core ERP components are the extra components that meet organizational needs not covered by the core components and primarily focus on external operations.

True
False

False

Which of the following was one of the first CRM components built to address the issue that sales representatives were struggling with overwhelming amounts of customer account information that they were required to maintain and track?

sales management system

contact management system

opportunity management system

sales force automation system

sales force automation system

Automatic call distribution routes inbound calls to available agents.

True
False

True

Logistics includes the increasingly complex management of processes, information, and communication to take a product from cradle to grave. Cradle to grave provides logistics support.

True
False

True

Which of the following is one of the business areas of supply chain management?

logistics
procurement
materials management
All of these are correct.

All of these are correct

What is a back order?

an unfilled customer order for a product that is out of stock

the time it takes to manufacture a product and deliver it to the retailer

the agreed upon time between the purchase of a product and the delivery of
the product

the frequency of inventory replacement

an unfilled customer order for a product that is out of stock

What is supply chain management (SCM)?

the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability

information entered into a given system and sent automatically to all downstream systems and processes

a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

information that connects the plans, methods, and tools aimed at integrating separate enterprise system
Response Feedback:
correct

the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability

Website personalization occurs when a website has stored enough data about a person's likes and dislikes to fashion offers more likely to appeal to that person

True
False

True

Who are the primary users of ERP systems?

sales, marketing, customer service

accounting, finance, logistics, and production

customers, resellers, partners, suppliers, and distributors

All of these are correct.

accounting, finance, logistics, and production

Data integration is the integration of data from multiple sources, which provides a unified view of all data.

True
False

True

Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis.

True
False

True

What are the primary business benefits of an ERP system?

sales forecasts, sales strategies, and marketing campaigns

market demand, resource and capacity constraints, and real-time scheduling

forecasting, planning, purchasing, material management, warehousing, inventory, and distribution

All of these are correct.

forecasting, planning, purchasing, material management, warehousing, inventory, and distribution

Software customization modifies existing software according to the business's or user's requirements.

True
False

True

What is data integration MIS quizlet?

data integration. the integration of data from multiple sources, which provides a unified view of all data. forward integration. takes information entered into a given system and sends it automatically to all downstream systems and processes.

What is the integration of data from multiple sources which provides a unified view of all data?

Data integration is the process of combining data from multiple sources into a unified view to provide users valuable and actionable information.

What is integration of application software?

Application integration is the process of enabling independently designed applications to work together. Commonly required capabilities include: Keeping separate copies of data (in independently designed applications) consistent.

Which of the following are the ERP implementation choices?

Key approaches to ERP implementation. There are three key approaches that you can use to implement an ERP system: big bang, phased, and parallel. Each approach has its inherent advantages and disadvantages. Therefore, you'll need to thoroughly understand each type to select the one that best caters to your IT setup.