What is the difference between informative speaking and persuasive speaking quizlet?

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Speech of Self-Presentation: a speech where the speaker's topic is introducing himself or herself to the audience (it is basically an introductory speech, they can highlight moments in your life, your beliefs, or philosophies, etc.).
Speeches about Objects can include people, like when someone presents about a person in history.
Speeches about Objects can also involve places, like when you visit a city and you take a guided tour of the town and the guide tells you about the historical marks.
Speeches about Objects also involves things, these can be a memento, an heirloom, or even something like a TV show or movie

Strategies:
1. You must spend a significant amount of time detailing the object and explaining its purpose. You might explain the history of the object, its purpose, and the ways it can be used.
2. Use language the audience will understand (do not use jargon; unless you've explained the terms and their meanings).
3. Use a visual aid.

Speeches about Events: this type of informative speech combines elements of both speeches bout objects and speeches about processes. They are complex. The focus is on detailing the importance of the event. The goal is to provide information to an audience; what they do with it is up to them.
These can cover things that happened in the past, happening now, or may happen in the future (I.e. the Civil War, natural disaster speeches, and openings to conventions that outline the days' activities).
Used to inform the audience of occurrences in the past, present, or future.

Strategies:
1. Give the audience the proper context. Context, or the conditions surrounding the event, includes who the prominent figures are, when the event occurred, and other relevant circumstances. Give the audience the background information.
2. Speak with an active voice and use vivid language.

Chronological Order: arranging points in the order in which they occur, or occurred, from start to finish. When your speech is about an event or process it is most likely to be in chronological order (i.e. if your speech is about the years 1910-1930, 1910 would be the 1st body paragraph, 1920 would be the 2nd body paragraph, and 1930 would be the 3rd body paragraph).
Cause and Effect Arrangement: orders your points by first discussing the cause of something that occurred and then moves into an explanation of the impact of the occurrence. This arrangement is typically used when talking about events, as both causes and effects are in events (i.e. The Great Depression Main Point #1 Cause- Speculation, Main Point #2 Cause- Stock Market Crash, and Main Point #3 Effect- Unemployment, Deflation).
Problem-Solution Pattern: orders points by first discussing a problem and then how it was addressed; a subset of chronological order. In this sort of arrangement, it is essential to present the problem as what happened and the solution as how it could be corrected (i.e. Fixing a Reservation Error, Main Point Problem- Making an Error on an Online Reservation, Main Point Solution #1- Call the agency, Main Point Solution #2- Call the airline).
Spatial Organizational Pattern: arranges points according to geography or logical movement through an area. Typically used for speeches about events and objects (i.e. speech about an event- a speech about the battlefield at the Battle of Gettysburg; speech about an object- a speech about informing the audience about the chain of the Caribbean Islands).
Topical Organizational Pattern: the organization of main points by subpoints that do not naturally fit together in another way. Use this when the other 4 categories do not fit your speech (i.e. a speech about the four food groups, Main Point- Dairy, Main Point- Vegetables, Main Point- Grains, Main Point- Meats).

Demographic Data: information on selected population characteristics used by the government, market researchers, and speech writers. Demographic data consists of a number of different categories, such as age, gender, income level, education, political party affiliation, race, sexual orientation, religion, ZIP code, or vocation (job). The problem with demographics, is that they do not measure what motivates a person or population, which can lead researchers to make false assumptions about the motives of the people based on the demographic data (i.e. you can't say that the entire student body wants the football team disbanded if only 54% do).

DEF: information on selected population characteristics used by the government, market researchers, and speech writers. Consists of a number of different categories, such as age, gender, income level, education, political party affiliation, race, sexual orientation, religion, ZIP code, or vocation (job). The problem with demographics, is that they do not measure what motivates a person or population, which can lead researchers to make false assumptions about the motives of the people based on the demographic data (i.e. you can't say that the entire student body wants the football team disbanded if only 54% do).

Values, Attitudes, and Lifestyles (VALS) Framework: a tool used for categorizing individuals and groups according to their psychographic traits.
Categories:
- Innovators: people involved in change, who have high self-esteem and plenty of personal resources (high self-esteem, image conscious)
- Thinkers: mature, responsible, well-educated professionals who are motivated by ideals (personal resources, not about image, change that improves things)
- Believers: people motivated by ideals, but who do not have a significant amount of resources (conservative, consistency)
- Achievers: people who are motivated by success, politically conservative, and work oriented; they value the familiar (success-driven with resources)
- Strivers: people who are low in resources, but motivated by achievement (success-driven, few resources)
- Experiencers: people motivated by image who have the capability to express and improve it (many resources, stress on image)
- Makers: a low resource group that values self-sufficiency and the familiar (self-sufficient, practical)
- Survivors: the lowest income bracket and the oldest median age of any VALS category (few resources, motivated by need)

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