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What are Southwest's sources of competitive advantage?Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions.
What resources does Southwest Airlines have?Southwest Airlines's key resources are its fleet of aircraft, its maintenance and service infrastructure, its sales channels and IT infrastructure, its network of partnerships, and its personnel.
What competitive strategy does Southwest Airlines use?Southwest's Generic Strategy for Competitive Advantage (Porter's Model) Southwest Airlines Co.'s generic strategy is cost leadership, which creates competitive advantage based on low costs and correspondingly low prices.
What are Southwest Airlines distinctive competencies resources and capabilities to make it happen?The Capabilities are the company's skills at coordinating and using their resources. Southwest management creates incentive for their employees. Their distinctive competencies are the low fares, which are often some 30% lower than those of its major rivals.
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