Audience members seek out and respond to media for a variety of reasons
They divide audience members based on geographics (Where people live), demographics (Gender, race, ethnic background, income ,education, age, educational attainment), and psychographics (A combination of demographics, lifestyle characteristics, and product usage)
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Terms in this set (19)
Herbert Gans, in his study "Deciding What's News," found that the media was profoundly biased in favor of big business and the evidence of this could be found in most news stories.
False
Julian Assange is the founder of WikiLeaks, an organization committed to releasing secret government documents on the Internet.
True
Canadian economist Harold Innis argues that any given medium has a bias of lasting a long time or of being easy to distribute
True
Cable news channels are as likely to report about crime affecting poor African-American women and girls as they are about crime affecting wealthy white women and girls.
False
Prior to the nineteenth century, most people in Europe and North America lived in homogeneous communities.
True
The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.
True
The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values.
True
Current research supports the fears media critics had in the World War I era of powerful, direct effects of the mass media.
false
The "People's Choice" study found that voters use information from the media instead of information from family members to make up their minds during elections.
False
The critical/cultural approach to mass communication research looks at how meaning is created in society.
True
Research explaining why the disappearances of wealthy white women generates more news stories than the disappearances of poor women of color would be within the direct effects model.
False
People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.
False
The channel used to transmit a message can change the meaning of the message.
True
Media theorist Marshall McLuhan argued for "medium neutrality," that the medium used to communicate did not change how a message is received.
False
National Security Agency whistleblower Edward Snowden had to smuggle all of the secret documents he stole out of the office in a series of boxes filled with paper files.
False
Joshua Meyrowitz argues that a major effect of transmitting news through print is segregating audiences by education, age, class, and gender.
True
Psychographics means using psychics to predict which candidates will be elected.
False
Journalists tend to be somewhat more liberal politically than the public at large.
True
Fox News, on an average evening, attracts a larger audience than CNN and MSNBC combined.
True
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Verified questions
question
Use the applet Hypothesis Test for a Mean to investigate the frequency of Type I and Type II errors. For this exercise, use $n=100$ and the normal distribution with mean 50 and standard deviation 10. Clear the applet, then set the null mean equal to 47 and keep the alternative at not equal. Run the applet one time. How many times was the null hypothesis not rejected at level .05? In this case, the null hypothesis is false. Which type of error occurred each time the null hypothesis was not rejected? Run the applet several more times without clearing. Based on your results, what can you conclude about the probability of failing to reject the null hypothesis for the given conditions?
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algebra
Ti Lee earns $\$ 223.03$ in interest in $320$ days after making a deposit of $\$ 6272.73$. Find the interest rate.
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psychology
The more often the stimulus is presented, the weaker the response becomes. What do developmental researchers call this decrease in response intensity due to repeated stimulation? a. Stagnation. b. Attachment. c. Autonomy. d. Imprinting. e. Habituation.
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algebra
$$ \begin{array}{r} \$ 5.85 \\ \times \quad 3.5 \\ \hline \end{array} $$
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