Audience members seek out and respond to media for a variety of reasons Show
They divide audience members based on geographics (Where people live), demographics (Gender, race, ethnic background, income ,education, age, educational attainment), and psychographics (A combination of demographics, lifestyle characteristics, and product usage) Students also viewedRecommended textbook solutions
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Terms in this set (19)Herbert Gans, in his study "Deciding What's News," found that the media was profoundly biased in favor of big business and the evidence of this could be found in most news stories. False Julian Assange is the founder of WikiLeaks, an organization committed to releasing secret government documents on the Internet. True Canadian economist Harold Innis argues that any given medium has a bias of lasting a long time or of being easy to distribute True Cable news channels are as likely to report about crime affecting poor African-American women and girls as they are about crime affecting wealthy white women and girls. False Prior to the nineteenth century, most people in Europe and North America lived in homogeneous communities. True The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message. True The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values. True Current research supports the fears media critics had in the World War I era of powerful, direct effects of the mass media. false The "People's Choice" study found that voters use information from the media instead of information from family members to make up their minds during elections. False The critical/cultural approach to mass communication research looks at how meaning is created in society. True Research explaining why the disappearances of wealthy white women generates more news stories than the disappearances of poor women of color would be within the direct effects model. False People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained. False The channel used to transmit a message can change the meaning of the message. True Media theorist Marshall McLuhan argued for "medium neutrality," that the medium used to communicate did not change how a message is received. False National Security Agency whistleblower Edward Snowden had to smuggle all of the secret documents he stole out of the office in a series of boxes filled with paper files. False Joshua Meyrowitz argues that a major effect of transmitting news through print is segregating audiences by education, age, class, and gender. True Psychographics means using psychics to predict which candidates will be elected.
False Journalists tend to be somewhat more liberal politically than the public at large. True Fox News, on an average evening, attracts a larger audience than CNN and MSNBC combined. True Students also viewedchapter 3 Mass comm20 terms caitlingilgun Quiz 2 bcst20 terms abellacp Communications Quiz #3 Review20 terms colleen_joyce7 Chapter 344 terms PreNatal Sets found in the same folderTRUE/FALSE128 terms Lillian_Benton Com 101 Final98 terms natalie-harding Ch2-Mass Comm16 terms nilse_hernandez Mass Communication Test #117 terms Angelica_Godoy Other sets by this creatorGeology Minerals41 terms nilse_hernandez News Midterm9 terms nilse_hernandez FINAL41 terms nilse_hernandez FINAL EXAM COPYWRITING21 terms nilse_hernandez Verified questions
question Use the applet Hypothesis Test for a Mean to investigate the frequency of Type I and Type II errors. For this exercise, use $n=100$ and the normal distribution with mean 50 and standard deviation 10. Clear the applet, then set the null mean equal to 47 and keep the alternative at not equal. Run the applet one time. How many times was the null hypothesis not rejected at level .05? In this case, the null hypothesis is false. Which type of error occurred each time the null hypothesis was not rejected? Run the applet several more times without clearing. Based on your results, what can you conclude about the probability of failing to reject the null hypothesis for the given conditions? Verified answer
algebra Ti Lee earns $\$ 223.03$ in interest in $320$ days after making a deposit of $\$ 6272.73$. Find the interest rate. Verified answer
psychology The more often the stimulus is presented, the weaker the response becomes. What do developmental researchers call this decrease in response intensity due to repeated stimulation? a. Stagnation. b. Attachment. c. Autonomy. d. Imprinting. e. Habituation. Verified answer algebra $$ \begin{array}{r} \$ 5.85 \\ \times \quad 3.5 \\ \hline \end{array} $$ Verified answer Recommended textbook solutions
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Essentials of Understanding Psychology14th EditionRobert S Feldman 329 solutions Other Quizlet setsATI Dosage Calculations 3.0: Powdered Medications25 terms Heather_Carper8 CRM 210 Ch. 4 Readings104 terms oscardavila9 So You Think You Know the Wiggers Diagram?11 terms philipytak Exam III rock and roll history38 terms Mira_Ali85 What was the main finding of the People's Choice study?“The People's Choice” showed that, in the case studied, personal contacts were more important than other factors in the election decision. Personal relationships were more influential than the media - at that time, synonymous with radio and newspapers - in forming opinion.
Which of the following best describes the findings of the Peoples Choice Study from 1940 quizlet?Which of the following best describes the findings of the People's Choice study from 1940? Audiences receive strong, direct effects from media campaign messages.
Which theory states that public discourse is set by the media group of answer choices?Agenda-Setting Theory
Under this theory, the issues that receive the most attention from media become the issues that the public discusses, debates, and demands action on. This means that the media is determining what issues and stories the public thinks about.
Which type of effect involves changes in feelings about a product and individual or an idea as a result of the media?Cognitive effects are changes in an audience's attitudes, beliefs, and values, including changes brought about by the media in its role in political “agenda setting.” Affective effects include, for example, the development of feelings of fear and anxiety about living in certain neighbourhoods as a result of ...
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What did the Peoples Choice Study find out about how voters make decisions quizlet?
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