-Relationship- allowing users to connect, reconnect, communicate, and build relationships (FB, LinkedIn)
-Self-Media-Allowing users to broadcast their updates and others to follow well known organizations, celebrities, or products (twitter)
-Collaboration-allowing users to collaboratively find answers, advice, help, and reach consensus(Quora, Reddit, Yahoo answers)
-Creative Outlets-allowing users to share
their interest, creativity, and hobbies with each other (Youtube, Flickr, Foodily, Pinterest)
Social media phases
-Trial phase- don't have a plan for social media, may be first time using it, just a few people working on project, no formal process, no strategy or goals in place
-Transition phase- social media activities are more focused, directed toward specific consumer groups, social media advisory board
-Maturity Phase- move beyond marketing to
other functions, plans set in place, now focused on implementing throughout the business
3 Stages of creating a social business
-Social champion- few people working on project, not a lot of participation, separate work from the bottom up
-Social team- centralized control, social activity reports to individual departments, more collaboration
-Social organization- cohesive integration, functional team working across multiple business units
HDEV5
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tone, legal aspects and response are part of the style guide:
tone- there are guidelines in the style guide to tell the employees how to correctly respond to users comments, and what kind of tone you will use
legal restrictions- how to stay within the legal restrictions put in place; in the style guide you will see and understand all the things you are supposed to do as a social media marketer and the things i am supposed to avoid
response and formatting guidelines- in terms of making sure if your response is appropriate, talk to the customer on the social media space or you think that an appropriate response could be maybe giving them a reimbursement.. response can come in different forms. using proper formatting guideline can help a company respond to a number of different responses.
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