What are the two main types of measures that will help you determine the results of a social media campaign quizlet?

-Relationship- allowing users to connect, reconnect, communicate, and build relationships (FB, LinkedIn)
-Self-Media-Allowing users to broadcast their updates and others to follow well known organizations, celebrities, or products (twitter)
-Collaboration-allowing users to collaboratively find answers, advice, help, and reach consensus(Quora, Reddit, Yahoo answers)
-Creative Outlets-allowing users to share their interest, creativity, and hobbies with each other (Youtube, Flickr, Foodily, Pinterest)

Inhaltsverzeichnis Show

What are the two main types of measures that will help you determine the results of the social media campaign?
What is a social media strategy?
What is a social media audit?
How many key parts are there to develop a social media plan quizlet?

Social media phases
-Trial phase- don't have a plan for social media, may be first time using it, just a few people working on project, no formal process, no strategy or goals in place
-Transition phase- social media activities are more focused, directed toward specific consumer groups, social media advisory board
-Maturity Phase- move beyond marketing to other functions, plans set in place, now focused on implementing throughout the business
3 Stages of creating a social business
-Social champion- few people working on project, not a lot of participation, separate work from the bottom up
-Social team- centralized control, social activity reports to individual departments, more collaboration
-Social organization- cohesive integration, functional team working across multiple business units

Sets with similar terms

HDEV5

6th EditionSpencer A. Rathus

380 solutions

Consumer Behavior: Buying, Having, Being

13th EditionMichael R Solomon

449 solutions

Myers' Psychology for AP

2nd EditionDavid G Myers

900 solutions

Social Psychology

10th EditionElliot Aronson, Robin M. Akert, Samuel R. Sommers, Timothy D. Wilson

525 solutions

tone, legal aspects and response are part of the style guide:

tone- there are guidelines in the style guide to tell the employees how to correctly respond to users comments, and what kind of tone you will use

legal restrictions- how to stay within the legal restrictions put in place; in the style guide you will see and understand all the things you are supposed to do as a social media marketer and the things i am supposed to avoid

response and formatting guidelines- in terms of making sure if your response is appropriate, talk to the customer on the social media space or you think that an appropriate response could be maybe giving them a reimbursement.. response can come in different forms. using proper formatting guideline can help a company respond to a number of different responses.

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Business Math

17th EditionMary Hansen

3,684 solutions

The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over time. Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end.

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

A social media audit is the process of reviewing your business' metrics to assess growth, opportunities and what can be done to improve your social presence. Don't let the word “audit” freak you out, by the way. Social media audits aren't painstaking or tedious (or at least they don't have to be).

The five parts that make up social media governance: scope, process of creating and updating documentation, approvals, social media policy and education and training.