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You can read the details below. By accepting, you agree to the updated privacy policy. Thank you! View updated privacy policy We've encountered a problem, please try again. PTS:1OBJ:06-2TOP:AACSB Reflective ThinkingKEY:CB&E Model CustomerMSC:BLOOMS Level I Knowledge 10.After a need or want is recognized, a consumer may search for information about the variousalternatives available to satisfy it. This occurs during which part of the consumer decision-makingprocess? Get answer to your question and much more PTS:1OBJ:06-2TOP:AACSB Reflective ThinkingKEY:CB&E Model CustomerMSC:BLOOMS Level II Comprehension11.The steps of the consumer decision-making process in order are: Get answer to your question and much more PTS:1OBJ:06-2TOP:AACSB Reflective ThinkingKEY:CB&E Model CustomerMSC:BLOOMS Level II Comprehension12.While looking at the DVDs at Target, Tee tried to remember the name of the action movie starringHarrison Ford as an archeologist so he could buy the DVD. Which step of the consumer decision-making process is this? Get answer to your question and much more 33. The imbalance between actual and desired states is sometimes referred to as the:a. Want-got gap.b. self-actualization quandary.c. either-or principle.d. got-want gap.e. cognitive-dissonance paradox.ANSWER:RATIONALE:In other words, there is a difference between what a consumer has and what he or shewould like to have.a POINTS:1LEARNING OBJECTIVES:MKTG.LAMB.15.06.02 - 6-2TOPICS:AACSB Reflective ThinkingKEYWORDS:CB&E Model CustomerOTHER:BLOOMS Level I Knowledge We have textbook solutions for you! The document you are viewing contains questions related to this textbook. Probability and Statistics for Engineering and the Sciences Devore Expert Verified 34. After a need or want is recognized, a consumer may search for information about the various alternatives availableto satisfy it. This occurs during which part of the consumer decision-making process?b POINTS:1LEARNING OBJECTIVES:MKTG.LAMB.15.06.02 - 6-2TOPICS:AACSB Reflective ThinkingKEYWORDS:CB&E Model CustomerOTHER:BLOOMS Level II Comprehension35. The steps of the consumer decision-making process in order are:e RATIONALE:See Exhibit 1.POINTS:1LEARNING OBJECTIVES:MKTG.LAMB.15.06.02 - 6-2TOPICS:AACSB Reflective ThinkingKEYWORDS:CB&E Model CustomerOTHER:BLOOMS Level II Comprehension 36. While looking at the DVDs at Target, Tee tried to remember the name of the action movie starring Harrison Fordas an archeologist so he could buy the DVD. Which step of the consumer decision-making process is this?e POINTS:1LEARNING OBJECTIVES:MKTG.LAMB.15.06.02 - 6-2TOPICS:AACSB Reflective ThinkingKEYWORDS:CB&E Model CustomerOTHER:BLOOMS Level III Application Which stage in the consumer decisionProblem recognition [9-10] is the first stage in the consumer decision process. Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.
What is the process called when consumers change their behavior after they gain information from a marketing message?Learning. Learning refers to the process by which consumers change their behavior after they gain information or experience. It's the reason you don't buy a bad product twice.
How does a discrepancy between the ideal state and the actual state affect consumer behavior?The actual state is the state in which things actually are. A discrepancy between these two states greatly affects the consumer behavior because consumers can get unmotivated very easily when things dont happen or appear the way they want them to be.
What is referred to as the imbalance between actual and desired states?Need recognition is the result of an imbalance between actual and desired states.
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The imbalance between actual and desired states is sometimes referred to as the:
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