The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
A). Evaluation of Alternatives
B). Information search
C). Variety-seeking buying behavior
D). Post purchase behavior
1 answers
Answered by Guest on 2021-06-26 11:27:48 | Votes 0 | #
Variety-seeking buying behavior
Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.
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Select one:
a. information search
b. purchase decision
c. conspicuous consumption
d. need recognition
e. postpurchase behavior
Q2)Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________.
Select one:
a. postpurchase dissonance
b. dissonance-reducing buying behavior
c. need recognition
d. complex buying behavior
e. marketing myopia
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AACSB:Skill: ConceptObjective: 5-362) The buying process starts with ________, in which the buyer recognizes a problem.Diff: 1Page Ref: 141
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AACSB: CommunicationSkill: ConceptObjective: 5-316