Presentation on theme: "A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS"— Presentation transcript: 1 A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS Show
2 REVIEW LEARNING OUTCOME 3 Marketing Communication 4 Goals & Tasks of Promotion
5 The AIDA Concept LO5 AIDA
6 The AIDA Concept LO5 Action Desire Interest Attention Conative (doing) 7 REVIEW
LEARNING OUTCOME 8 Type of Buying Decision
9 CHANNEL Orders to Manufacturer 10 Product Advertising LO2 Pioneering Competitive Comparative 11 REVIEW LEARNING
OUTCOME 12 Advertising Appeals LO3 Profit Health Love or romance Fear Admiration 13 Executing the Message LO3 Mood or Image Musical Demon- stration What is a primary demand in marketing?Primary demand is the demand for a particular product category or type rather than for a certain brand. It focuses on the benefits of a product without highlighting the advantages of using goods from one specific company.
Are marketing events or sales efforts that stimulate consumer buying?Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation. Contests, sweepstakes, and sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.
Is the act of informing persuading and reminding the target market about a product?Advertising is communication intended to inform, educate, persuade, and remind individuals of your product or businesses. Advertising must work with other marketing tools and business elements to be successful.
Which media schedule uses a strategy that runs advertising only during times of the year when the product is most likely to be used?Flighted media schedules are often used to promote products that are seasonal, or linked with certain times of day or days of the week. While most common with television advertising, flighting can also be used with Internet and radio advertising.
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