49) All consumers carry schemata in their minds when they enter the marketplace. According tothe principles of perceptual vigilance and defense, a marketer should be careful to create apromotion for the new product that ________.A) conforms to the customers' schemataB) violates the customers' schemataC) requires that customers defend their current views about the product categoryD) is simple and easy to understandAnswer:ADiff: 2 Show Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:SynthesisObjective:5-5AACSB:Reflective thinking50) A common practice among advertisers is to create new relationships between objects andinterpretants by inventing new connections between products and benefits. How would amarketer use hyperreality to find a new use for baking soda?BDiff: 3  Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:Critical ThinkingObjective:5-6AACSB:Reflective thinking16ScholarStock We have textbook solutions for you!The document you are viewing contains questions related to this textbook. Understanding Computers: Today and Tomorrow: Comprehensive Morley/Parker Expert Verified 51) Perception refers to the immediate response of our sensory receptors to such basic stimuli aslight, color, and sound. Diff: 1Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:ConceptObjective:5-352) Unlike computers, people do not passively process whatever information happens to bepresent. Diff: 2Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:ConceptObjective:5-353) The first step in the perception process is exposure to a stimulus. Without exposure, therewould be no perception.Diff: 2 Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:ConceptObjective:5-3AACSB:Written and oral communication54) Interpretation is the last stage of the perceptual process. Diff: 2Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:ConceptObjective:5-355) A behavioral researcher studying how consumers use multi-sensory, fantasy, and emotionalfactors in selecting products is studying hedonic consumption. Diff: 2Learning Outcome:Identify and discuss the factors influencing consumer buying behavior.Skill:ConceptObjective:5-317ScholarStock 56) As people's incomes rise, they are more likely to prefer additional experiences overadditional possessions. Diff: 2Learning Outcome:Describe the influence of social class and economic class on consumerbehavior.Skill:ConceptObjective:5-157) Sensory marketing has proven to be largely ineffective as a marketing approach. Is the type of marketing that concerns the impact of sensations on our product experiences?Sensory marketing involves engaging consumers with one or more of their senses (see, touch, taste, smell, hear) with the intention to capture their attention and store the sensory information for future processing.
What is sensory marketing quizlet?what is sensory marketing? Sensory Marketing is when marketers target the consumers five senses sight, smell,taste,touch and sound. Most advertisting is done through sight but comsumers have began to associate that as clutter and tend to ignore it.
What type of marketing deals with carefully considering the impact of sensations on consumer experiences?Using sensory marketing tactics involves finding creative ways to appeal to the needs and wants of customers, and to make a lasting impression through unique marketing tools that can trigger sensory stimulus. People use many different senses to make decisions about which products and services they want to buy.
What is sensation and perception in marketing?A key part of sensory branding is the development of a brand's sensory signature—the main perception associated with a product or service. The sensory signature identifies and differentiates the product and conveys the main message that the marketers wish to communicate to the market.
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Sensory marketing has proven to be largely ineffective as a marketing approach.
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