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Guiding the way forward by turning insights into action
To achieve growth in a fast-changing world, new ways of researching, predicting, and responding to consumer and shopper behaviors are vital. NielsenIQ’s Consumer Insights suite of products go beyond the “what” and the “why” of behavior and focuses on the “how” by translating research insights into a recommended course of action.
Building the path to growthBuilding the path to growthWhen you truly understand your consumers, you win.
Leading Brands:
- Obtain the right insights on shopper decision-making
- Use insights to re-evaluate go-to-market strategies
- Turn insights into more targeted marketing tactics
- Increase brand resonance and market activation
With critical behavior insights, data-backed recommendations, and go-to market optimization, Consumer Insights is your trusted growth advisor.
Consumer Insights: Your strategic growth partnerConsumer Insights: Your strategic growth partnerProven, predictive analytics
The Consumer Insights suite of products is a collection of tools that have been verified to analyze brand sentiment, track customer satisfaction, predict shopper behavior, and capture in-the-moment consumption habits.
Clear, actionable direction
We go beyond insights in a deck to help you connect the dots and recommend next steps. Whether it’s in-store activation recommendations for your retailer, brand equity building, customer segmentation communication strategies, or marketing strategy refinement, we offer customized guidance tailored to your business, product, and market.
Expertise
When brands partner with Consumer Insights, they get the benefit of working alongside a veteran team with global reach, local experience in 88+ countries, and a proven track record with top-tier brands.
- Zero Moment of Truth
The moment when a consumer selects a product and location for a future purchase.
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Segmentation Science
Take understanding to the next level for consumer expectations of categories, brands, and services.
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Winning Brands
NielsenIQ’s Winning Brands is a measurement and management solution encompassing a suite of modules that addresses all brand research needs.
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Usage & Attitude
Winning Brands® U&A is part of NielsenIQ’s Brand Health Measurement and Management suite of solutions that uses the 6W framework to uncover the who, what, where, when, why and how of consumers. Usage & Attitude utilizes a combination of quantitative surveys, qualitative research, mobile ethnography and social media insights to provide a thorough understanding of your consumers and market landscape
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- First Moment of Truth
The moment when a consumer initially purchases the selected product.
01
Digital Shopper Analytics
Measure the digital shopper’s journey by navigation patterns, time spent on websites, as well as apps, and purchase information.
02
Smart Shopper
Next-generation shopper research using augmented reality (AR) to deliver real-world context without disruption to in-store activities.
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Smart Store
Think like a shopper with NielsenIQ Smart Store. Mirror any in-store shopping experience with a virtual store environment.
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Smart E-Store
Achieve e-commerce excellence and stand out on the digital shelf.
- Second Moment of Truth
The moment when a consumer uses or consumes the purchased product.
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Consumption Moments
Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy.
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Winning Brands
NielsenIQ’s Winning Brands is a measurement and management solution encompassing a suite of modules that addresses all brand research needs.
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- Ultimate Moment of Truth
This is the moment when a consumer determines their satisfaction with the product they purchased.
01
CX NPS
Measuring the overall strength of relationship of a customer with a business based on all past experiences with the company
02
CSTAT
Measuring Customer Satisfaction (CSAT) scores in real-time across multiple channels which enables your teams to respond to feedback fast by triggering follow up actions
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Webinar: Generational trends and the 10th shopper mission: Life in a post-pandemic world
Once the pandemic hit, shopper priorities and behavior started to shift, both online and offline. As shoppers move towards a post-pandemic world, certain systems and behaviors are clearly here to stay. Check out our webinar to see what shoppers expect from you in-store and online.
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Education
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Education
Consumption is always on, but can your research keep up?
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