A local swim team has 150 swimmers at any given time. The revenue from each swimmer is $960 per year, and the return on sales is 20%. It costs $100 to acquire every swimmer. The swim team currently does not spend on retaining its customers. 40% of its swimmers are new every year. The team decides to spend more on customer relationship marketing by organizing an annual banquet to retain more swimmers. An additional 10% percent of the swimmers will be retained if this banquet is held. This annual banquet will cost the team $10 per swimmer.
Should the swim team spend on customer relationship marketing?
Yes, because the team will make an additional profit of $450
No, because the team will make a loss of $450
Yes, because the team will increase revenues by $450
No, because the team will increase costs by $450
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What are the three primary ways that marketers deliver services?
a) Over the phone, online, or in-person
b) Continuously, periodically, or on demand
c) At the customer's home, in-person, or by telecommunications
d) Through service centers, delivery vehicles, or the mail
e) Service facilities, customer's home, or from a distance
what top ten compaint is
( Red
Alert, Lights on no one Home, Misplaced priorities, True lies, Broken Promises, Dont ask, Suffering in silence, I just work here, The big wait, Automatic pilot)
blantant unfairness, such as selling unneeded service or purposley providing fake, low ball cost estimates
what top ten complaint is
( Red Alert, Lights on no one Home, Misplaced priorities, True lies, Broken Promises, Dont ask, Suffering in silence, I just work here, The big wait, Automatic
pilot)
Assuming customers are stupid or cheaters and treating them harshly, or disrespectfully.
what top ten service compaint is
( Red Alert, Lights on no one Home, Misplaced priorities, True lies, Broken Promises, Dont ask, Suffering in silence, I just work here, The big wait, Automatic pilot)
a Careless, mistake-prone service. Service providers who do not show up as promised.
what top ten service compaint
is
( Red Alert, Lights on no one Home, Misplaced priorities, True lies, Broken Promises, Dont ask, Suffering in silence, I just work here, The big wait, Automatic pilot)
Impersonal, emotionless, no-eye-contact, going - through- the-motions, non-service.
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