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Abstract
There is scant research on stakeholder perceptions about educational provision for intercultural communicative competences (ICCs), despite increasing recognition of the importance of ICCs in the provision of hospitality. An in-depth exploration of ICC education attributes has examined the perceptions of hospitality stakeholders comprising faculty, students, and professionals in the field. Drawing on 361 valid questionnaires collected in China from faculty members and students of 13 universities and industry professionals employed at 21 hotels, this study used mixed methods to discuss the perceptions of the participants regarding ICCs. The results show that hospitality stakeholders have a range of significantly different insights about intercultural communication attitudes, behaviors, affective communication, and language. The findings have implications for hospitality and tourism educators when developing ICC-related curriculum planning and suggest prospective assistance for developing ICC knowledge and practice among students and industry professionals.
Keywords
Intercultural communicative competence
Hospitality and tourism industry
China
Stakeholder
Perception
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In this chapter, the authors describe the following scenario:
"Dele is from Nigeria, and Anibal is from Argentina. Both young men completed secondary education in their own countries and then came to the United States to study. They studied at the same university, lived in the same dormitory their first year on campus, and chose agriculture as their major. Eventually, they became roommates, participated in many of the same activities for international students, and had many classes together. After completing their bachelor's degrees, they enrolled in the same graduate program. After four more years in the United States, each returned to his home country and took a position in the country's Agricultural Ministry. In emails, phone calls, and the occasional visit with each other, both comment on the difficulties they are experiencing in working with farmers and the larger agribusiness interests within their own country."
Would Dele and Anibal's interactions with farmers in their respective countries be considered more or less intercultural now than interactions they might have had with them prior to their studies in the United States?