How does the growing market of international tourism affect the need for intercultural competence?

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Cited by (0)
Why intercultural competence is important in international business?
How does the need for intercultural competence arise?
How does globalization affect intercultural communication example?
What are three methods we can use to increase your intercultural competence?

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Abstract

There is scant research on stakeholder perceptions about educational provision for intercultural communicative competences (ICCs), despite increasing recognition of the importance of ICCs in the provision of hospitality. An in-depth exploration of ICC education attributes has examined the perceptions of hospitality stakeholders comprising faculty, students, and professionals in the field. Drawing on 361 valid questionnaires collected in China from faculty members and students of 13 universities and industry professionals employed at 21 hotels, this study used mixed methods to discuss the perceptions of the participants regarding ICCs. The results show that hospitality stakeholders have a range of significantly different insights about intercultural communication attitudes, behaviors, affective communication, and language. The findings have implications for hospitality and tourism educators when developing ICC-related curriculum planning and suggest prospective assistance for developing ICC knowledge and practice among students and industry professionals.

Keywords

Intercultural communicative competence

Hospitality and tourism industry

China

Stakeholder

Perception

Cited by (0)

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In this chapter, the authors describe the following scenario:

"Dele is from Nigeria, and Anibal is from Argentina. Both young men completed secondary education in their own countries and then came to the United States to study. They studied at the same university, lived in the same dormitory their first year on campus, and chose agriculture as their major. Eventually, they became roommates, participated in many of the same activities for international students, and had many classes together. After completing their bachelor's degrees, they enrolled in the same graduate program. After four more years in the United States, each returned to his home country and took a position in the country's Agricultural Ministry. In emails, phone calls, and the occasional visit with each other, both comment on the difficulties they are experiencing in working with farmers and the larger agribusiness interests within their own country."

Would Dele and Anibal's interactions with farmers in their respective countries be considered more or less intercultural now than interactions they might have had with them prior to their studies in the United States?

Why intercultural competence is important in international business?

Intercultural competence can be described as a range of competences that allow effective functioning in a multi- or intercultural environment. It facilitates understanding of people from other cultures, building lasting, satisfying relationships and managing efficient operations.

How does the need for intercultural competence arise?

Intercultural competence is a valuable asset in an increasingly globalised world where we are more likely to interact with people from different cultures and countries who have been shaped by different values, beliefs and experiences.

How does globalization affect intercultural communication example?

Globalization has made intercultural communication inevitable. Communicating with other cultures characterizes today's business, classroom, and community. Technology especially the internet has increased the probability that whatever is documented online will be read by someone from another culture.