Ethnocentrism should be encouraged in international marketing. group of answer choices true false

100 Questions  |  By Hooker | Last updated: Mar 22, 2022 | Total Attempts: 17847

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Sequential Easy First Hard First

.

• 1. 

  Different strategies are suitable for different companies depending on their particular situation.  This is articulated by the “EPRG Framework”.  What are the four options of the EPRG Framework?

  • A. 

    Ethno Policies, Private Polies, Racial Policies, Geography

  • B. 

    Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism

  • C. 

    Energy, Privacy, Real-World, Giggity

  • D. 

    Ethnocentrism, Polycentrism, Racialism, Governmental

• 2. 

  For any company looking to expand internationally, be it first-time exporter or a major mltinational, a fundamental question has been, and continues to be:

  • A. 

    New Market, New Product

  • B. 

    New Market, Same Product

  • C. 

    The extent to which the marketing mix should or can be standardized across the countries in which the firm operates

  • D. 

    PDI, PDV

• 3. 

  European and Japanese managers have been “thinking international” from the outset (beginning).

  • A. 

    True

  • B. 

    False

• 4. 

  Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.

  • A. 

    Production, Finance

  • B. 

    Marketing, Distribution

  • C. 

    Logistic, Manufacturer

  • D. 

    Primary, Secondary

• 5. 

  The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.

  • A. 

    Quantitative data

  • B. 

    Secondary data

  • C. 

    Primary data

  • D. 

    All of the above

• 6. 

  Ethnocentrism can simply be defined as:

  • A. 

    Developing a simple diverse strategy for new markets

  • B. 

    Develop one strategy for all countries worldwide

  • C. 

    Use everywhere the same strategy as at home.

  • D. 

    Being ethnically centred on a global scale

• 7. 

  An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:

  • A. 

    Maximum investment strategy

  • B. 

    Sprinkler Strategy

  • C. 

    Waterfall Strategy

  • D. 

    Standardization

• 8. 

  All of the following are actual modes of market-entry EXCEPT:

  • A. 

    Licensing

  • B. 

    Standardization

  • C. 

    Franchising

  • D. 

    Exporting

• 9. 

  __________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible

  • A. 

    Direct Exporting

  • B. 

    Sprinkler Strategy

  • C. 

    Agent Intermediaries

  • D. 

    Waterfall Strategy

• 10. 

  Conditions that may encourage an organization in a domestic environment to expand are:

  • A. 

    Market Saturation, Slow Population, Growth, Product Adolescence

  • B. 

    Factors related to the firm's industrial sector, or to the company itself and its products

  • C. 

    A unique product with a strong competitive advantage, a forward-looking managerial philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and skills for international operations

  • D. 

    All of the above

• 11. 

  _________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer.

  • A. 

    Indirect exporting

  • B. 

    Direct Exporting

  • C. 

    Franchising

  • D. 

    Cross selling

• 12. 

  Which of the following alternative market entry modes offers the least risk?

  • A. 

    Consortia

  • B. 

    Strategic International Alliance

  • C. 

    Contract Manufacturing

  • D. 

    Mergers and Acquistions

• 13. 

  Which of the following alternative market entry modes offers the most control and risk?

  • A. 

    Franchising

  • B. 

    Licensing

  • C. 

    Greenfield

  • D. 

    Strategic Alliance

• 14. 

  ______________ are a partnership of two or more companies that join forces to create a separate legal entity.

  • A. 

    International Joint Ventures

  • B. 

    International Consortia

  • C. 

    Mergers and Acquisitions

  • D. 

    Co-Branding

• 15. 

  An unconscious reference to one’s own culterual values, experiences, and knowledge as a basis for decisions.

  • A. 

    Self-Reference Criterion

  • B. 

    Pro Globalist

  • C. 

    Tolerance Effect

  • D. 

    Culture

• 16. 

  For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess.

  • A. 

    Kinked

  • B. 

    Sliding

  • C. 

    Multiple

  • D. 

    Derived

• 17. 

  The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.

  • A. 

    Price

  • B. 

    Value

  • C. 

    Sellers

  • D. 

    Customer

• 18. 

  ISO 9000 concerns the registration and certification of a manufacturer's ___________.

  • A. 

    Goods

  • B. 

    Services

  • C. 

    Quality systems

  • D. 

    MIS

• 19. 

  The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services.

  • A. 

    ISO 9000

  • B. 

    MIS

  • C. 

    ACSI

  • D. 

    API

• 20. 

  The ability to match the acceptable behaviour, norms, and values is called a product's:

  • A. 

    Relative advantage

  • B. 

    Compatibility

  • C. 

    Complexity

  • D. 

    Trial-ability

• 21. 

  One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts.  If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?

  • A. 

    Core component

  • B. 

    Functional component

  • C. 

    Support services component

  • D. 

    First stage component

• 22. 

  How do the vast majority of services enter a foreign market?

  • A. 

    Exporting

  • B. 

    Importing

  • C. 

    Brokers

  • D. 

    Licensing, Franchising, or Direct Investment

• 23. 

  A successful _______ is the most valuable resource a company has.

  • A. 

    Marketing Campaign

  • B. 

    CEO

  • C. 

    Product

  • D. 

    Brand

• 24. 

  Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:

  • A. 

    Polar effect

  • B. 

    Alteration effect

  • C. 

    Country-of-origin effect

  • D. 

    Transferation effect

• 25. 

  The foundation of the Japaense distribution system is the:

  • A. 

    Middleman

  • B. 

    Upperman

  • C. 

    Small retailer

  • D. 

    Big retailer

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