Data that have been collected, organized, and repackaged for consumption are referred to as

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Sports Marketing

The price of the sport product itself is invariably quite small in comparison with the total cost paid by the consumer

Budget cuts that have affected high school sports have virtually no effect on professional fandom

Most traditional products will see consistent sales throughout the year, whereas a sport product has high-volume times and low-volume times

Simultaneous production and consumption is a unique aspect of sport marketing as far as price is concerned

Many other products may offer the same core benefits as sport

A primary focus on producing and selling goods and services rather than identifying needs and wants of consumers and their markets is known as

A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths

Analyzing the market and the organization is one of the five strategic components of marketing management

Having the most members of any health club in the Newark area would be a marketing goal that focuses on market share

Having a large percentage of high-income sport fans would be an example of an

According to the marketing concept of the frequency escalator, who resides on the ground level

What are the four P's of the marketing mix?

Product, Place, Price, Promotion

What part of developing the marketing plan involves finding a unmet need and defining it?

What does a CRM software database provide?

360-degree record of all customer interactions

Success in marketing is determined only through the consumer's eyes

The essential strategies of capture, communicate, and close for the ticket marketing, sales, and service model are followed by the recommended tactics for executing these strategies that include retain, grow, and acquire

Socialization is e process by which people assimilate and develop the skills, knowledge, attitudes to perform various social roles involving two-way interaction between the individual and the environment

What is the first step in the purchase decision-making process?

A sport fan who is enticed into buying a ticket to a game by a game promotion had his consumer behavior affected by

Market behavior of the sport firm

What stage of the life cycle are sports marketers marketing to people who have time and money to participate or attend

What is an environmental factor that affects consumer behavior?

A person involved in hands-on activities such as participating in the sport itself or watching, listening, and cheering on her team is classified as having what sort of sport involvement?

What individual factor is related to what a person thinks of themselves

The frequency, duration, and intensity of involvement in a sport or the willingness to expend money, time, and energy in a pattern of sports involvement is referred to as

What would be considered a consumer perception factors that good sport marketers work to control

Scarcity of tickets, venue cleanliness, fan exposure to violence

A professional sport team that uses Nielsen ratings from their game broadcasts to set advertising rates is using syndicated data

Qualitative research provides organizations with in-depth research that provides deep insight

For a sport organization, business objectives should always drive decisions when conducting market research

In the sport industry, teams and leagues are now using analytics and research more frequently, but few, if any, sport sponsors are using metrics to make marketing decisions

What is data that has been collected, organized, and repackaged for consumption?

What would be considered a quantitative approach to collecting custom research?

online surveys distributed to season-ticket holders

What would be an effective way to procure accurate and unbiased results from a fan intercept survey conducted during a sporting event?

Use an ample number of data collectors, Keep the survey short enough that spectators can complete it in less than four minutes,
use a random sampling scheme to approach a representative sample of attendees

What is the most expensive method of data collection?

The ability to gain access to a potential customer is an important part of market segmenting

A sport marketer creates a promotion to attract families, and families attend the game. This promotion was successful in identifiability in term of market segmenting

In the field of sport marketing, positioning the product in the same way to all potential consumers is typically very effective

Many major league teams capture information about their customers or prospective customers and then segment those customers by their demographic information to so their likelihood of buying tickets to future game

A sport marketer placing an ad on the right radio station at the right time customer would be an example of

What is a component of state-of-mind segmentation

Although designed for competition and participation, apparel offers people the opportunity to demonstrate team affiliation

Few sport venues have the ability to generate significant revenue beyond game days

Cheerleaders, mascots, an concessions are examples of product extensions

Teams and franchises have much more volatile and unpredictable product life cycles than those of their sport overall

In sport marketing, the way that event staff interact with consumers would be considered a sport product extension

What is an example of the core event experience or game presentation?

game form, equipment and apparel, venue

What is the comparison of the worth of a product that has an organization's name or image on it to the worth of a generic product of similar quality?

What are the elements of the sport product strategy?

differentiation, product development, branding

What are the stages of the product life cycle?

introduction, growth, maturity

What makes the sport marketer consider the relative advantage of the new product over old preferences, complexity, or difficulty in adoption and use, and compatibility with consumer values?

Which of the following methodologies for data collection is the most expensive group of answer choices?

Is the provision of insight and information about sports fans?

Which of the following is a component of state of mind segmentation?