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Question 1Intermediaries are most closely associated with the concept of: a) Market targeting b) Market segmentation c) Channels of distribution d) Marketing information systems Question 2Intermediaries typically perform all of the following functions, except: a) Breaking down bulk b) Making goods locally available c) Providing expert local market knowledge d) Creating direct communication from the customer to manufacturer Question 3Which type of channel of distribution is most likely to be typical of specialized, highly variable products such as adventure holidays? a) Distribution through franchised network b) Direct sale from tour operator to consumer c) Use of 'High Street' travel agents d) Sale through wholesaler Question 4A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? a) Direct sale from the manufacturer to consumer b) Sale through brokers c) Sale through specialist retail outlets d) Sale through many general retail outlets Question 5Which of the following is not true of franchisees? a) They are always small owner managed businesses. b) They generally agree to charge prices in accordance with the franchisor's guidelines. c) They generally enter an agreement with a franchisor for a fixed period. d) They create legal relationships between themselves and their customers. Question 6Which of the following services is LEAST likely to be franchised? a) Industrialized services b) Highly variable, customized, one-to-one services c) Mass-market services d) Low value services Question 7In general, as physical distribution systems develop, which of the following is most likely to be true? a) Levels of stockholding increase more than proportionately b) Goods travel longer overall distances c) Goods travel shorter overall distances d) The number of warehouses increases more than proportionately Question 8'Just-in-Time' systems of distribution are particularly dependent upon: a) Low unit transport costs b) Low unit warehousing costs c) Information flow between channel members d) Large numbers of suppliers Question 9Which of the following intermediaries DOES NOT generally create legal relations between a manufacturer or service principal and its customers? a) Service agents b) Franchisees c) Retail shop selling newspapers d) None of the above Question 10Although not a conventional product, the UK National Lottery uses which type of distribution for the sale of its tickets? a) Scatter distribution b) Intensive distribution c) Exclusive distribution d) Selective distribution What are the functions of channels of distribution?Functions Of Distribution Channel. Assembling, storing, bulk breaking, and sorting of products.. Moving goods from warehouses to customers.. Managing payment flow pre-sales or post-purchases.. Providing market information to producers.. Promoting the brand and its benefits to end-customers.. What are the 4 channels of distribution?There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels. Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
What are the three major functions of a distribution channel?Functions of Distribution Channels – 3 Categories: Transactional Functions, Logistical Functions and Facilitating Functions. The main function of distribution channel is to assemble the goods from different manufacturer and make it available to the consumer.
Which of the following are functions of distribution?Following are the main functions performed by the distribution channels:. Sorting: ADVERTISEMENTS: ... . Accumulation: In order to ensure a continuous supply of goods, middlemen maintain a large volume of stock.. Allocation: ADVERTISEMENTS: ... . Assorting: ... . Product Promotion: ... . Negotiation: ... . Risk Taking:. |
Channels of distribution make distribution easier by performing all of the following functions
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