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________ carry a narrow assortment of product lines with deep assortments within those lines.

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0 Exact answers 0 Text answers 35 Multiple-choice answers

_____ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Brokering

________ carry a narrow assortment of product lines with deep assortments within those lines.
Retailing

________ carry a narrow assortment of product lines with deep assortments within those lines.
Franchising

________ carry a narrow assortment of product lines with deep assortments within those lines.
Disintermediation

________ carry a narrow assortment of product lines with deep assortments within those lines.
Wholesaling


________ carry a narrow assortment of product lines with deep assortments within those lines.

________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Full-service

________ carry a narrow assortment of product lines with deep assortments within those lines.
Self-service

________ carry a narrow assortment of product lines with deep assortments within those lines.
Limited-service

________ carry a narrow assortment of product lines with deep assortments within those lines.
Specialty-service

________ carry a narrow assortment of product lines with deep assortments within those lines.
Wholesale


________ carry narrow product lines with deep assortments within those lines.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Convenience stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
Discount stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
Chain stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
off-price stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
specialty stores


Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

________ carry a narrow assortment of product lines with deep assortments within those lines.
merchant wholesaler

________ carry a narrow assortment of product lines with deep assortments within those lines.
factory outlet

________ carry a narrow assortment of product lines with deep assortments within those lines.
independents

________ carry a narrow assortment of product lines with deep assortments within those lines.
department

________ carry a narrow assortment of product lines with deep assortments within those lines.
chain


Which type of retail store is most similar to a hypermarket?

________ carry a narrow assortment of product lines with deep assortments within those lines.
department store

________ carry a narrow assortment of product lines with deep assortments within those lines.
off-price retailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
superstores

________ carry a narrow assortment of product lines with deep assortments within those lines.
convenience store

________ carry a narrow assortment of product lines with deep assortments within those lines.
supermarkets


________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume

________ carry a narrow assortment of product lines with deep assortments within those lines.
Merchant wholesalers

________ carry a narrow assortment of product lines with deep assortments within those lines.
limited-service retailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Factory outlets

________ carry a narrow assortment of product lines with deep assortments within those lines.
Full-service retailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
discount stores


________ carry a narrow assortment of product lines with deep assortments within those lines.

Which of the following is

not

one of the main types of off-price retailers?

________ carry a narrow assortment of product lines with deep assortments within those lines.
membership warehouses

________ carry a narrow assortment of product lines with deep assortments within those lines.
independents

________ carry a narrow assortment of product lines with deep assortments within those lines.
category killers

________ carry a narrow assortment of product lines with deep assortments within those lines.
factory outlets

________ carry a narrow assortment of product lines with deep assortments within those lines.
warehouse clubs


Manufacturers send last year's merchandise and seconds to ________, while they send new merchandise to department stores.

________ carry a narrow assortment of product lines with deep assortments within those lines.
factory outlets

________ carry a narrow assortment of product lines with deep assortments within those lines.
retailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
convenience stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
chain stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
power centers


The main difference between ________ organizations and other contractual systems is that these systems are normally based on some unique product or service.

________ carry a narrow assortment of product lines with deep assortments within those lines.
agent

________ carry a narrow assortment of product lines with deep assortments within those lines.
voluntary chain

________ carry a narrow assortment of product lines with deep assortments within those lines.
retailer cooperative

________ carry a narrow assortment of product lines with deep assortments within those lines.
warehouse-club

________ carry a narrow assortment of product lines with deep assortments within those lines.
franchise


Retail assortments are looking more and more alike because ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
stores are clustered together to increase their customer pulling power

________ carry a narrow assortment of product lines with deep assortments within those lines.
more stores are practicing "experiential retailing"

________ carry a narrow assortment of product lines with deep assortments within those lines.
customers today are more focused on service differentiation

________ carry a narrow assortment of product lines with deep assortments within those lines.
national-brand manufacturers have placed their products almost everywhere

________ carry a narrow assortment of product lines with deep assortments within those lines.
market segmentation has proven ineffective


Too many retailers fail because they try to have "something for everyone" and end up satisfying no market well. Successful retailers ________ their target markets well and position themselves strongly.

________ carry a narrow assortment of product lines with deep assortments within those lines.
position

________ carry a narrow assortment of product lines with deep assortments within those lines.
increase

________ carry a narrow assortment of product lines with deep assortments within those lines.
franchise

________ carry a narrow assortment of product lines with deep assortments within those lines.
wholesale

________ carry a narrow assortment of product lines with deep assortments within those lines.
define


________ carry a narrow assortment of product lines with deep assortments within those lines.

A store that uses ________ creates realistic environments in which customers can try products before they buy them.

________ carry a narrow assortment of product lines with deep assortments within those lines.
store differentiation and positioning

________ carry a narrow assortment of product lines with deep assortments within those lines.
an enhanced services mix

________ carry a narrow assortment of product lines with deep assortments within those lines.
atmosphere control

________ carry a narrow assortment of product lines with deep assortments within those lines.
high-low pricing

________ carry a narrow assortment of product lines with deep assortments within those lines.
experiential retailing


_______ may include in-store demonstrations, displays, contests, and visiting celebrities.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Agent promotions

________ carry a narrow assortment of product lines with deep assortments within those lines.
Product life-cycling

________ carry a narrow assortment of product lines with deep assortments within those lines.
Sales promotions

________ carry a narrow assortment of product lines with deep assortments within those lines.
Franchises

________ carry a narrow assortment of product lines with deep assortments within those lines.
Broker promotions


According to many retailers, what is the most important factor in retailing success?

________ carry a narrow assortment of product lines with deep assortments within those lines.
service

________ carry a narrow assortment of product lines with deep assortments within those lines.
fair prices

________ carry a narrow assortment of product lines with deep assortments within those lines.
good atmosphere

________ carry a narrow assortment of product lines with deep assortments within those lines.
location

________ carry a narrow assortment of product lines with deep assortments within those lines.
helpful employees


A ________ is a group of retail businesses planned, developed, owned, and managed as a unit.

________ carry a narrow assortment of product lines with deep assortments within those lines.
supermarket

________ carry a narrow assortment of product lines with deep assortments within those lines.
hypermarket

________ carry a narrow assortment of product lines with deep assortments within those lines.
franchise

________ carry a narrow assortment of product lines with deep assortments within those lines.
merchant wholesaler

________ carry a narrow assortment of product lines with deep assortments within those lines.
shopping center


Mail-order, television, phone, and online shopping are all examples of ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
nonstore retailing

________ carry a narrow assortment of product lines with deep assortments within those lines.
off-price retailing

________ carry a narrow assortment of product lines with deep assortments within those lines.
wholesaling

________ carry a narrow assortment of product lines with deep assortments within those lines.
the wheel-of-retailing concept

________ carry a narrow assortment of product lines with deep assortments within those lines.
full-service retailing


________ carry a narrow assortment of product lines with deep assortments within those lines.

_______ seems to explain the initial success and later troubles of department stores, supermarkets, and discount stores, and the recent success of off-price retailers.

________ carry a narrow assortment of product lines with deep assortments within those lines.
The wheel-of-retailing concept

________ carry a narrow assortment of product lines with deep assortments within those lines.
Merchant wholesaling

________ carry a narrow assortment of product lines with deep assortments within those lines.
Retail convergence

________ carry a narrow assortment of product lines with deep assortments within those lines.
Franchising

________ carry a narrow assortment of product lines with deep assortments within those lines.
Warehousing


The merging of consumers, products, prices, and retailers is called ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
consumer convergence

________ carry a narrow assortment of product lines with deep assortments within those lines.
retail convergence

________ carry a narrow assortment of product lines with deep assortments within those lines.
retail conglomeration

________ carry a narrow assortment of product lines with deep assortments within those lines.
price merging

________ carry a narrow assortment of product lines with deep assortments within those lines.
retail clustering


Touch-screen kiosks, customer-loyalty cards, handheld shopping assistants, and self-scanning checkout systems are all examples of how retailers use technology to ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
produce more accurate forecasts

________ carry a narrow assortment of product lines with deep assortments within those lines.
send information between stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
interact with suppliers

________ carry a narrow assortment of product lines with deep assortments within those lines.
control inventory costs

________ carry a narrow assortment of product lines with deep assortments within those lines.
connect with customers


________, the world's second largest retailer after Wal-Mart, has embarked on an aggressive mission to extend its role as a leading international retailer.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Carrefour

________ carry a narrow assortment of product lines with deep assortments within those lines.
Toys "R" Us

________ carry a narrow assortment of product lines with deep assortments within those lines.
Costco

________ carry a narrow assortment of product lines with deep assortments within those lines.
McDonald's

________ carry a narrow assortment of product lines with deep assortments within those lines.
The Gap


_______ buy mostly from producers and sell mostly to retailers and industrial consumers.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Discount stores

________ carry a narrow assortment of product lines with deep assortments within those lines.
Megaretailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Independents

________ carry a narrow assortment of product lines with deep assortments within those lines.
Wholesalers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Factory outlets


________ carry a narrow assortment of product lines with deep assortments within those lines.

Which of the following is

not

one of a wholesaler's channel functions?

________ carry a narrow assortment of product lines with deep assortments within those lines.
financing

________ carry a narrow assortment of product lines with deep assortments within those lines.
bulk-breaking

________ carry a narrow assortment of product lines with deep assortments within those lines.
providing market information

________ carry a narrow assortment of product lines with deep assortments within those lines.
off-price retailing


In which wholesaler's channel function might wholesalers provide quicker delivery to buyers because they are closer than the producers?

________ carry a narrow assortment of product lines with deep assortments within those lines.
financing

________ carry a narrow assortment of product lines with deep assortments within those lines.
risk bearing

________ carry a narrow assortment of product lines with deep assortments within those lines.
buying and assortment building

________ carry a narrow assortment of product lines with deep assortments within those lines.
transportation

________ carry a narrow assortment of product lines with deep assortments within those lines.
warehousing


_______ are the largest group of wholesalers. The group can be divided into the two broad types of full-service and limited-service.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Merchant wholesalers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Specialty wholesalers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Manufacturer sales

________ carry a narrow assortment of product lines with deep assortments within those lines.
Agents

________ carry a narrow assortment of product lines with deep assortments within those lines.
Brokers


________ and ________ differ from merchant wholesalers in two ways: They do not take title to goods, and they perform only a few functions.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Brokers; agents

________ carry a narrow assortment of product lines with deep assortments within those lines.
Power centers; independent wholesalers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Independent wholesalers; off-price retailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Branches; office

________ carry a narrow assortment of product lines with deep assortments within those lines.
Full-service wholesalers; limited-service wholesalers


________, or manufacturers' representatives, represent a buyer or seller on a more permanent basis.

________ carry a narrow assortment of product lines with deep assortments within those lines.
Retailers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Intermediaries

________ carry a narrow assortment of product lines with deep assortments within those lines.
Brokers

________ carry a narrow assortment of product lines with deep assortments within those lines.
Franchises

________ carry a narrow assortment of product lines with deep assortments within those lines.
Agents


________ carry a narrow assortment of product lines with deep assortments within those lines.

Which of the following types of wholesalers sell primarily to manufacturers rather than to retailers?

________ carry a narrow assortment of product lines with deep assortments within those lines.
industrial distributors

________ carry a narrow assortment of product lines with deep assortments within those lines.
cash-and-carry wholesalers

________ carry a narrow assortment of product lines with deep assortments within those lines.
rack jobbers

________ carry a narrow assortment of product lines with deep assortments within those lines.
drop shippers

________ carry a narrow assortment of product lines with deep assortments within those lines.
wholesale merchants


Today's large, progressive wholesalers have successfully reacted to rising costs by ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
investing little money in equipment or systems

________ carry a narrow assortment of product lines with deep assortments within those lines.
reducing promotional activities

________ carry a narrow assortment of product lines with deep assortments within those lines.
locating in low-rent, low-tax areas

________ carry a narrow assortment of product lines with deep assortments within those lines.
increasing their markup

________ carry a narrow assortment of product lines with deep assortments within those lines.
investing in information technology systems


In the battle for "share of stomachs," some supermarkets are cutting costs and attempting to compete more effectively with food discounters, while others are moving upscale, providing improved store environments and higher-quality food offerings. These two different strategies represent changes in ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
wholesaling

________ carry a narrow assortment of product lines with deep assortments within those lines.
retail technology

________ carry a narrow assortment of product lines with deep assortments within those lines.
retail convergence

________ carry a narrow assortment of product lines with deep assortments within those lines.
positioning

________ carry a narrow assortment of product lines with deep assortments within those lines.
place decisions


McDonald's, Subway, and Pizza Hut are all examples of a ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
franchise

________ carry a narrow assortment of product lines with deep assortments within those lines.
voluntary chain

________ carry a narrow assortment of product lines with deep assortments within those lines.
retailer cooperative

________ carry a narrow assortment of product lines with deep assortments within those lines.
power center

________ carry a narrow assortment of product lines with deep assortments within those lines.
full-service retailer


Debenham's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Debenhams typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Debenham's credit card. Debenham's uses ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.
everyday low pricing

________ carry a narrow assortment of product lines with deep assortments within those lines.
retail convergence

________ carry a narrow assortment of product lines with deep assortments within those lines.
high-low pricing

________ carry a narrow assortment of product lines with deep assortments within those lines.
self-service retailing

________ carry a narrow assortment of product lines with deep assortments within those lines.
experiential retailing


________ carry a narrow assortment of product lines with deep assortments within those lines.

You own an independent store in your neighborhood. You still like to offer fresh seafood in your meat display case. Which type of wholesaler might best serve you?

________ carry a narrow assortment of product lines with deep assortments within those lines.
rack jobber

________ carry a narrow assortment of product lines with deep assortments within those lines.
agents and brokers

________ carry a narrow assortment of product lines with deep assortments within those lines.
cash-and-carry wholesaler

________ carry a narrow assortment of product lines with deep assortments within those lines.
mail-order wholesaler

________ carry a narrow assortment of product lines with deep assortments within those lines.
drop shipper


What carry narrow product lines with deep assortments within those lines?

Specialty store- a retail store that carries a narrow productline with a deep assortment within that line.

Which type of store carries a deep assortment?

While category specialists sell products of a certain category, specialty stores are much more product-specific. They don't have much in the way of variety, but their assortment is very deep. Specialty stores would include florists, locksmiths, and hardware stores, among others.

Which type of retailer typically carries deep product assortments of narrow product lines quizlet?

PennyLane is an example of a full-service retailer. 64) Department stores carry narrow product lines with deep assortments within those lines. 65) Venns is a chain of department stores that has become more focused in recent years and now stocks only exclusive labels of designer home accessories.

Which among the following would most retailers consider to be the most important factor in retailing success?

Location, location, location. Historically, location has been one of the most important factors in retail success, and to this day it will have a major impact on the performance of a physical store. The best location will be dictated by your brand and product strategies.

________ carry narrow assortment product lines deep assortments lines

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