Are sets of interdependent organizations that help make the product or service of a company available?

Which of the following channels consist of neighbours, family and friends talking to the buyer in target market?

1. Advocate channels
2. Expert channels
3. Social channels
4. Personal channels
5. Special channels

Option 3 : Social channels

The correct answer is- Social channels.

Key Points   Social channels:

• Neighbors, friends, family members, and associates interact with target purchasers through social media. The last channel, often known as word-of-mouth influence, can have a significant impact on numerous product categories.

The correct answer is- Social channels consist of neighbors, family, and friends talking to the buyer in the target market.

Additional Information   Advocate channels:

• Independent specialists make statements to target purchasers through advocate channels.

   Expert channels:

• Independent experts make statements to target buyers through expert channels.

   Personal channel:

• Face-to-face, phone, mail or e-mail, or even an internet "chat" are all examples of routes via which two or more people can communicate directly with one other. Because they allow for personal addressing and feedback, personal communication channels are beneficial.

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The sellers and buyers are connected to each other through several channels and flows. Which of the following form a part in connecting sellers and buyers?

1. Communication
2. Goods/ Services
3. Money
4. Information
5. All of the above

Option 5 : All of the above

The correct answer is- All of the above.

Key Points Marketing Channels:

• People, organizations, and activities that make goods and services available to consumers are referred to as marketing channels.
• It is a method of transferring ownership of commodities from the place of manufacture to the point of consumption.
• Marketing channels are the medium that connect the buyers and sellers together.

Important Points

•  Communication channel: Communication channels are the means by which a message can be delivered to its target audience. Phone conversations, text messages, emails, video, radio, and social media, for example, are all forms of communication. Through communication channel, messages and information can flow among the buyers and sellers.
• Distribution Channel: A distribution channel is a network of firms or intermediaries through which a good or service is purchased by the final buyer. It connects the buyers and sellers by which the goods and services flow among them and exchange of money takes place easily.

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Which of the following channels consist of salespeople contacting buyer in target market?

1. Special channels
2. Expert channels
3. Social channels
4. Personal channels
5. Advocate channels

Option 5 : Advocate channels

The correct answer is Advocate channels

Key PointsAdvocate channels consist of salespeople contacting buyer in target market

Advocate channels:

• Advocate channels allow company salespeople to communicate with purchasers in the target market.
• For example, a telesales team has been established by an internet service provider to promote their new fastest internet modem in cities.
• Telesales representatives, in addition to their day-to-day sales duties, also target clients personally during trade shows.

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A wholesaler sponsored group of independent retailers engaged in bulk buying and common merchandising is known as?

1. Voluntary chain
2. Corporate chain store
3. Merchandising conglomerate
4. Retailer cooperative
5. Consumer cooperative

Option 1 : Voluntary chain

The correct answer is- Voluntary chain.

Key Points   Voluntary chain:

• A voluntary chain is a wholesaler-sponsored collection of independent shops that cooperate in bulk buying and shared merchandising.
• a non-contractual organization or chain of merchants that works together to realize economies of scale in purchasing, advertising, and other areas.

Important Points

• Unlike corporate chains, these are associations of individual retailers. In several countries, wholesaler-sponsored voluntary networks of merchants engage in bulk buying and collective merchandising.
• In the United States, True Value hardware stores are an example of this type of arrangement. There are numerous significant wholesaler-sponsored retail chains in Western Europe that span multiple nations, with each store bearing the same name and, in most cases, carrying the same brands of products, but maintaining an independent business.
• Wholesaler-sponsored retail chains provide the same services to their customers as financially integrated retail chains. Independent shops that form a central procurement organization and conduct coordinated promotion activities, such as Ace Hardware stores, form retailer cooperatives. 

Hence, the correct answer is-  A wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising is known as a voluntary chain.

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_______ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.

1. Digital
2. Print
3. Broadcast
4. Outdoor
5. None of these

The correct answer is- Print.

Key Points

Print media:

This was once the only means of spreading information to the general people.

1. For a huge number of people, newspapers are an important source of information. 
2. Magazines are specialized advertising publications published weekly, monthly, quarterly, or annually. They provide educational information.
3. Print media is very effective at delivering messages to target audiences, as it allows for explanation in a way that most other media cannot.
4. They may be in the form of picture or photograph demonstrating how an offer should be used

 Additional Information​ 

   Other types of media:

  Broadcast Media:

• Traditional media such as television and radio are referred to as broadcast media.
• Television is one of the most important sources of information. It is one of the most authoritative and important forms of media because it has the ability to reach millions of people. 
• Radio broadcasts entertainment, information, and instructional programming to the general public via radio waves. Because of its large viewership, this medium is frequently utilized to market products and services.

  Digital  Media:

• Digital marketing, also known as online marketing, is the promotion of brands through the internet and other forms of digital communication in order to connect with potential customers. As a marketing channel, this includes not only email, social media, and web-based advertising, but also text and multimedia messages.

   Out of Home (OOH) Media: Outdoor advertising, often known as out-of-home (OOH) media, is advertising that appears outside your home.

• Mall advertising, fitness clubs, cinemas, gas stations/convenience stores, stores, trackside advertising, salon advertising, laundromat advertising, pizza boxes, coffee cups, pharmacy bags, and so on are examples of non-traditional OOH.
• Billboards, Posters, Buses, Commuter Rail & Subway, Transit Shelters & Street Furniture, Taxis, Airport Media

Hence, the correct answer is- Print is very effective at delivering messages to target audiences, as it allows for explanation in a way that most other media cannot.

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Which of the following is not a business domain of e-commerce?

1. B2B(Business to Business)
2. B2C(Business to Consumers)
3. C2B(Consumers to Business)
4. C2C(Consumers to Consumers)
5. None of the above

Option 5 : None of the above

The correct answer is-None of the above.

Key Points

 E-commerce:

• Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
• Whereas e-business refers to all aspects of operating an online business, e-commerce refers specifically to the transaction of goods and services.

Important Points

    Types of E-commerce:

Business to Consumer (B2C):

• The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.

Business to Business (B2B):

• B2B (business-to-business), refers to the exchange of products, services, or information between businesses, rather than between businesses and consumers (B2C). A B2B transaction is conducted between two companies, such as wholesalers and online retailers. 

Consumer to Consumer (C2C):

• C2C, e-commerce is a type of trade relationship where both sellers and buyers are consumers, not businesses. It presupposes interaction between parties through a third one, mostly an online auction or trade website. Due to this phenomenon, selling and buying via the Internet has never been so easy.

Consumer to Business (C2B):

• Consumer-to-business (C2B) is a business model where an end-user or consumer exchanges a product or service with an organization which it uses to complete a business process or gain a competitive advantage. The C2B methodology completely transposes the traditional business-to-consumer (B2C) model, where a business produces services and products for consumer consumption.

Hence, the correct answer is- B2B, B2C, C2B, and C2C, all are the business domain of e-commerce.

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_______ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.

1. Digital
2. Print
3. Broadcast
4. Outdoor
5. None of these

The correct answer is- Print.

Key Points

Print media:

This was once the only means of spreading information to the general people.

1. For a huge number of people, newspapers are an important source of information. 
2. Magazines are specialized advertising publications published weekly, monthly, quarterly, or annually. They provide educational information.
3. Print media is very effective at delivering messages to target audiences, as it allows for explanation in a way that most other media cannot.
4. They may be in the form of picture or photograph demonstrating how an offer should be used

 Additional Information​ 

   Other types of media:

  Broadcast Media:

• Traditional media such as television and radio are referred to as broadcast media.
• Television is one of the most important sources of information. It is one of the most authoritative and important forms of media because it has the ability to reach millions of people. 
• Radio broadcasts entertainment, information, and instructional programming to the general public via radio waves. Because of its large viewership, this medium is frequently utilized to market products and services.

  Digital  Media:

• Digital marketing, also known as online marketing, is the promotion of brands through the internet and other forms of digital communication in order to connect with potential customers. As a marketing channel, this includes not only email, social media, and web-based advertising, but also text and multimedia messages.

   Out of Home (OOH) Media: Outdoor advertising, often known as out-of-home (OOH) media, is advertising that appears outside your home.

• Mall advertising, fitness clubs, cinemas, gas stations/convenience stores, stores, trackside advertising, salon advertising, laundromat advertising, pizza boxes, coffee cups, pharmacy bags, and so on are examples of non-traditional OOH.
• Billboards, Posters, Buses, Commuter Rail & Subway, Transit Shelters & Street Furniture, Taxis, Airport Media

Hence, the correct answer is- Print is very effective at delivering messages to target audiences, as it allows for explanation in a way that most other media cannot.

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A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is known as _______.

1. Network channel
2. Marketing channel
3. Operational channel
4. Supply channel
5. None of the above

Option 2 : Marketing channel

The correct answer is- Marketing channel.

Key Points

•  Marketing channel:
  •  A marketing channel is a system that marketing ensures the distribution of the merchandise from the producer to the consumers by passing it through multiple levels known as middlemen. It is also the channel of distribution. Every product is different from one another, and so are their channels of distribution.
  • In simple words, marketing channels are a medium to facilitate the active physical exchange of goods or services.

Important Points

•  Types of marketing channels:
  1. Direct Marketing Channel:
     • Direct selling is that medium of distribution in which there is no middle person involved, and the manufacturer directly sells the goods or services to the customer. It is also termed as ‘a zero-level channel’.
     • This type of channel is popular in the services industry. Most of the services like travel, catering, salons fall under the direct marketing channel.
  2. Indirect Marketing Channels:
     • In this channel of distribution, the goods produced by manufacturing units pass through different intermediaries to reach their final consumers. The indirect channels can be further classified into the following types:
       1. One-Level Channel:
          • The single-level channel involves only one middle person, i.e. the retailer, who purchases the goods from the manufacturer and sells them to the customers.
       2. Two-Level Channel:
          • The wholesaler buys the goods in large quantities from the manufacturers and supplies them to the various retailers in small amounts. The retailers to the customers then sell these goods.
       3. Three-Level Channel:
          • The manufacturer appoints agents or gives the goods to agencies that further distribute the products to selective wholesalers in large quantities. The wholesalers then sell the rice to the retailers in smaller amounts, who finally sell it to the customers.

Hence, the correct answer is - A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is known as marketing channels.

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The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products is known as ________

1. Product chain
2. Supply chain
3. Value chain
4. Marketing chain
5. None of the above

The correct answer is Value chain

Key Points Value Chain-

•  A value chain is a business model that outlines the entire process of creating a product or service.
• The stages involved in moving a product from conception to distribution, as well as everything in between—such as obtaining raw materials, manufacturing operations, and marketing activities—make up a value chain for organisations that manufacture things.
• A value-chain analysis is carried out by examining the particular procedures involved in each phase of a company's operations.
• A value-chain analysis is used to improve manufacturing efficiency so that a company may give the most value for the least amount of money.

Additional Information Supply Chain:-

• A supply chain, in its most basic form, is the set of actions necessary by an organisation to deliver goods or services to customers.

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Which of the following channel is used to carry out transactions with the potential buyers?

1. Communication channel
2. Distribution channel
3. Service Channel
4. Social Channel
5. Personal Channel

Option 3 : Service Channel

The correct answer is Service Channel

Key PointsService Channel:

• Service Channel are used to carry out transactions with potential buyers
• Transactions are made simpler with the use of service channels.
• Banks, warehouses, insurance, and transportation businesses are examples of service channels. 
• The majority of service channel activity is hidden from consumers.
• Marketers may alter the structure of service channels to increase efficiency or reduce costs.

Additional Information Communication Channel:

•  Communication channels spread information to target markets, or groups of potential customers.
• Advertisements, various sorts of persuasive communications, and commercial letters may all be sent through communication channels.
• Television, radio, magazines, newspapers, billboards, webpages, direct mailers, and email are all examples of communication channels.
• Marketers build communication channels around the target market's media preferences.
• A marketer aiming to reach tech-savvy young folks, for example, might undertake an Internet ad campaign.
• While messages aren't reaching the target market or when seeking to reach new markets, marketers change the structure of marketing channels.

Distribution channel:

• Customers receive products through distribution channels.
• Product displays and delivery systems are examples of distribution channels.
• Customer points of purchase, such as retail locations, wholesalers, and websites with sales capability, are also included in distribution channels.
• Changes to the distribution channel structure happen because the product isn’t reaching the target market or because of shifts in available distribution channels, such as retail store closings.

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Which of the following discounts is offered by a manufacturer to the members of channel, in case they perform certain functions such as selling, storing and record keeping?

1. Cash discount
2. Allowance
3. Trade discount
4. Seasonal discount
5. Quantity discount

Option 3 : Trade discount

The correct answer is- Trade discount.

Key Points   Trade discount:

• When a wholesaler or retailer buys a product or a collection of products, a manufacturer or wholesaler provides them a trade discount. In other words, a trade discount is a percentage reduction in a manufacturer's list price offered to wholesalers or retailers.​
• Wholesalers who order big quantities of a product, as well as retailers with solid relationships with the manufacturer, are frequently given trade discounts.

Important Points   Advantages of trade discount:

• Increased sales:
  • By offering more for less, a trade discount is a fantastic approach to catch a customer's attention. Promotional offers, coupons, bulk purchases, and other techniques might entice new customers to buy your items by giving them the idea that they are getting the best value for their money.
• Improve your reputation:
  • Offering trade discounts is another great method to improve your company's image with clients. Customers are more likely to trust the goods and services you supply if they believe you are providing good value for money. Consumer satisfaction and retention are dependent on the development of this relationship with the customer.
• Lower business costs:
  • Trade discounts, particularly for small enterprises, can help to reduce operating costs. The majority of capital will be spent on items like economic resources, production equipment, stocks, and ordering fees in many smaller businesses.
• Increase your purchasing power:
  • Following on from this, looking for suppliers and vendors who provide trade discounts can help small firms spend more money on other resources or inputs while spending less on inventory, ordering expenses, and manufacturing equipment.

Hence, the correct answer is- Trade discounts are offered by a manufacturer to the members of the channel, in case they perform certain functions such as selling, storing, and record keeping.

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A highly coordinated distribution channel designed to improve operating efficiency and marketing effectiveness is called

1. Horizontal marketing system
2. Alternative marketing system
3. Parallel marketing system
4. Vertical marketing system

Option 1 : Horizontal marketing system

A highly coordinated distribution channel designed to improve operating efficiency and marketing effectiveness is called a Horizontal marketing system.

Horizontal marketing system:

1. It is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain economies of scale.
2. In other words, a Horizontal marketing system is the merger of two unrelated companies who have come together to exploit the market opportunities.
3. Generally, this type of marketing system is followed by companies who lack capital, human resources, production techniques, marketing programs and are afraid of incurring huge losses.
4. In order to overcome these limitations, the companies join hands with other companies who are big in size either in the form of joint venture –that can be temporary or permanent, or mergers to sustain in the business.
5. The horizontal marketing system has gained popularity in recent times due to immense competition in the market where everybody is striving to gain a good position in the market along with huge profits.

1. A parallel marketing system means a system other than public distribution. the system, under which a parallel marketer carries on any or all of the business of importing, storing, bottling, distribution, or selling in bulk or in retail, packed or filled in the cylinder, liquefied petroleum gas under his own arrangement.
2. A vertical marketing system refers to a marketing system that aims to attract and reach businesses operating in the same industry. It is an organized, structured, and unified distribution channel system in which producers and intermediaries or middlemen (wholesalers and retailers) work closely together to facilitate the smooth flow of goods and services from producer to end-user.
3. Alternative Market is a term commonly used in risk financing to refer to one of a number of risk funding techniques (e.g., self-insurance, captive) or facilities (e.g., ACE, XL) that provide coverages or services outside the realm of that provided by most traditional property-casualty (P&C) insurers.

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Which of the following channels consist of neighbours, family and friends talking to the buyer in target market?

1. Advocate channels
2. Expert channels
3. Social channels
4. Personal channels
5. Special channels

Option 3 : Social channels

The correct answer is- Social channels.

Key Points   Social channels:

• Neighbors, friends, family members, and associates interact with target purchasers through social media. The last channel, often known as word-of-mouth influence, can have a significant impact on numerous product categories.

The correct answer is- Social channels consist of neighbors, family, and friends talking to the buyer in the target market.

Additional Information   Advocate channels:

• Independent specialists make statements to target purchasers through advocate channels.

   Expert channels:

• Independent experts make statements to target buyers through expert channels.

   Personal channel:

• Face-to-face, phone, mail or e-mail, or even an internet "chat" are all examples of routes via which two or more people can communicate directly with one other. Because they allow for personal addressing and feedback, personal communication channels are beneficial.

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The sellers and buyers are connected to each other through several channels and flows. Which of the following form a part in connecting sellers and buyers?

1. Communication
2. Goods/ Services
3. Money
4. Information
5. All of the above

Option 5 : All of the above

The correct answer is- All of the above.

Key Points Marketing Channels:

• People, organizations, and activities that make goods and services available to consumers are referred to as marketing channels.
• It is a method of transferring ownership of commodities from the place of manufacture to the point of consumption.
• Marketing channels are the medium that connect the buyers and sellers together.

Important Points

•  Communication channel: Communication channels are the means by which a message can be delivered to its target audience. Phone conversations, text messages, emails, video, radio, and social media, for example, are all forms of communication. Through communication channel, messages and information can flow among the buyers and sellers.
• Distribution Channel: A distribution channel is a network of firms or intermediaries through which a good or service is purchased by the final buyer. It connects the buyers and sellers by which the goods and services flow among them and exchange of money takes place easily.

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Which of the following channels consist of salespeople contacting buyer in target market?

1. Special channels
2. Expert channels
3. Social channels
4. Personal channels
5. Advocate channels

Option 5 : Advocate channels

The correct answer is Advocate channels

Key PointsAdvocate channels consist of salespeople contacting buyer in target market

Advocate channels:

• Advocate channels allow company salespeople to communicate with purchasers in the target market.
• For example, a telesales team has been established by an internet service provider to promote their new fastest internet modem in cities.
• Telesales representatives, in addition to their day-to-day sales duties, also target clients personally during trade shows.

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Is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is known as?

Are sets of interdependent organizations that help make the product or service of a company available for use?

What are sets of interdependent organizations?

Are sets of interdependent organizations participating in the process of making a product or service available for use or consumption quizlet?